Mapping the Crypto Pioneer Journey
We’ve blended illustration art, the craft of storytelling, and mythology to hint at what to expect when you experience the New ShapeShift.
Incorporating high-quality, attention-grabbing visuals into our new brand identity was always a no-brainer. But original, branded illustration art? Only the most forward-thinking companies have taken this leap — and the lead, too.
The Call to Adventure
Your adventure begins with a critical first step: Choosing Your Own Path.
What’s the crypto pioneer’s challenge? Navigating uncertain territory in today’s crypto landscape.
Here, the pioneer establishes what’s at stake: achieving the dream of pioneering an alternative, financial future. With this knowledge, returning to the familiar chaos of the Ordinary World is no longer an option.
The Mentor
Our iconic fox — ShapeShift’s brand mascot is your constant; your mentor and guide that accompanies you on your Journey. It’s the mentor’s job to prepare you to face what’s ahead through advice, guidance and a little bit of magic. equipment. Now equipped with the necessary tools to move ahead, it’s time to seek out the heart of your journey.
The Reward or Ressurection
The reward — or resurrection — stage is when you’re finally out of the dark. Having crossed the abyss of life and death, nothing will ever be the same. (Fun Fact: From the traditional hero’s journey point of view, the reward may appear to be Shapeshifters, which represent the archetype of change).
The Resolution
Here, you gain a sense that all conflicts are resolved. It’s your final destination, and you can rest easy with the relief of being in a safe, beautiful, and all-encompassing place. The world is better now.
Published at Wed, 08 May 2019 23:12:02 +0000
