May 19, 2026

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AWS on Blockchain Reluctance: ‘We Don’t Build Technology Because We Think the Technology is Cool’

At a time when many companies are rushing to embrace blockchain technology, Amazon Web Services (AWS) has adopted a more cautious ‘looking but not touching’ approach.


At this year’s AWS re:Invent conference in Las Vegas, CEO Andy Jassy made clear AWS’ stance on the popular technology, telling journalists that while they have “a lot of customers and partners who either build blockchains on top of AWS or are building services to use blockchain on top of AWS,” they have no plans to integrate the technology themselves anytime soon.

Jassy stated:

We don’t yet see a lot of practical use cases for blockchain that are much broader than using a distributed ledger. We don’t build technology because we think the technology is cool, we only build it if we think we can solve a customer problem and building that service is the best way to solve it.

Aws ceo andy jassy

If It Ain’t Broke, Don’t Fix It

While the cloud services platform, which boasts such high profile customers as the NFL, Time Warner, and the Walt Disney Company, isn’t necessarily averse to rolling out a blockchain product at some point, AWS says that isn’t a need for it at this time.

As far as Jassy is concerned, there aren’t many use cases for blockchain technology beyond the distributed ledger. He noted that most of the use cases for which their customers are turning to blockchain technology can already be solved using other technologies – most of which AWS already has within its existing capabilities.

Competitors rush in where aws won't (yet) tread

Competitors Rush in Where AWS Won’t (Yet) Tread

AWS has many competitors in the cloud services space and many of those competitors, including IBM and Microsoft, are more optimistic about blockchain technology and distributed ledgers.

This year, Microsoft rolled out Coco, a framework designed to facilitate blockchain adoption by adapting existing blockchain protocols or by creating entirely new protocols, and their Azure Blockchain service, a BaaS (blockchain as a service) that enables businesses to quickly and easily configure and deploy a blockchain network.

IBM also launched their own BaaS, IBM Blockchain, which “empowers businesses to digitize transaction workflow through a highly secured, shared, and replicated ledger.” In addition, they have joined The Hyperledger Project in an effort to help advance cross-industry blockchain technology.

The blockchain ecosystem has received a lot of hype in recent months for its unparalleled solutions across several industries, including business, health, insurance, supply chain, artificial intelligence, and many others. Just like any new technology, the first adoption is very important in creating value. But since the sector is still growing, more research is needed, as clearly stated by Jassy, in order to ensure the realization of the true use cases of this technology. But as to whether there are other systems that will be more useful in solving decentralized problems than the blockchain, that is yet to be known.

Do you think AWS is making a mistake by not throwing their hat into the ring and embracing blockchain technology? Let us know in the comments below.


Images courtesy of Flickr/JD Lasica, AdobeStock, Flickr/debbie ding

The post AWS on Blockchain Reluctance: ‘We Don’t Build Technology Because We Think the Technology is Cool’ appeared first on Bitcoinist.com.

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Bitcoin Price Analysis: Signs of Divergence May Point to Potential Distribution Phase

Bitcoin Price Analysis

After bouncing back and forth from $5100 to $6100, BTC-USD managed to squeeze out one more (albeit short-lived) all-time high. This article is going to present an update to the last discussion regarding the potential Wyckoff Distribution and provide a more contextualized, macro-view of the current bitcoin market. Before reading any further, I would like to emphasize the word “potential” within the context of this discussion because until the market actually reverses, this is nothing more than a potential market set-up:

Figure_1 (16).JPGFigure 1: BTC-USD, 1-HR Candles, Potential Wyckoff Distribution

When we last discussed this potential distribution pattern, we hadn’t experienced the first Upthrust (UT) or the following Upthrust After Distribution (UTAD). Both Upthrusts represent a brute-force market test of the bitcoin demand and, as you can see, the Upthrusts were very short-lived and ultimately pulled back to more comfortable price levels.

At the time of this article, we are potentially in what is known as “Phase C” of the Wyckoff distribution. Phase C is meant to intentionally deceive the bullish retail traders into buying and to shake out unconfident shorters. The whole purpose of Phase C is to create the illusion that market wishes to push upward and resume the uptrend while the larger market players unload their liquidity onto the more bullish investors. In the Wyckoff distribution model, the UTAD is the terminal shakeout opportunity and serves to test the remaining market demand before a larger correction follows.

During yesterday’s potential UTAD, one of the top contract holders on OKCoin got liquidated for a 480,000 contract position — or, in other words: $48 MILLION dollars. Yesterday’s liquidation was the largest liquidation in OKCoin history. So, if you feel as if you can’t quite get a grasp on the market and you keep getting stopped out of your positions, just know you aren’t the only one. All of this misdirection is part of Phase C within the Wyckoff distribution model.

Figure_2 (13).JPGFigure 2: BTC-USD, 12-Hour Candles, MACD and RSI Divergence

On a more macro-view, we see clear signs of bearish divergence on both the RSI and MACD indicators. This gives us an indication that the market is struggling to squeeze out new highs and the bullish momentum is starting to die down.

Zooming out, we can see bitcoin has been confined within a fairly clean ascending channel and has well-defined support and resistance along the Fibonacci Retracement set.  The channel and Fib set start from the $600s:

Figure_3 (13).JPGFigure 3: BTC-USD, 1-Day Candles, Macro Channel

One thing of note in this macro trend is dramatic decline in total volume (shown in pink) over the length of this ascending channel. The decrease in total volume shows a decrease in confidence as the price continues to climb to new highs. As the volume continues to decline, it indicates a shift toward retail investor pressure and a smaller buying influence from larger, institutional investors.

If the market begins to reverse on a macro scale, we can expect to find support along the Fibonacci Retracement values shown above. Also, on the 1-day candles, there is historic support along the 50 EMA and 200 EMA. Over the course of the last year, bitcoin has yet to successfully break below the 200 EMA (shown in red), so we can expect to see a significant level of support along the 200 EMA.

With the uncertainty surrounding the upcoming hard fork, it’s fairly difficult to anticipate how the market will behave. It’s important to keep in mind that it is entirely possible it could make further moves upward; should the market pick up bullish momentum, we can expect a test of the upper trendline of the ascending channel near the lower $7000 values.

Summary:

  1. bitcoin is continuing to show characteristics of a distribution phase.

  2. On a macro-scale, bitcoin is signs of bullish exhaustion in the form of RSI and MACD divergence.

  3. If the market pulls back, we can expect to see support along the macro Fibonacci Retracements.

Trading and investing in digital assets like bitcoin and ether is highly speculative and comes with many risks. This analysis is for informational purposes and should not be considered investment advice. Statements and financial information on bitcoin Magazine and BTC Media related sites do not necessarily reflect the opinion of BTC Media and should not be construed as an endorsement or recommendation to buy, sell or hold. Past performance is not necessarily indicative of future results.

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