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Blockchain’s Potential to Transform Trust – Hacker Noon

Blockchain’s Potential to Transform Trust – Hacker Noon

After rising to unprecedented heights in 2017, Bitcoin value suffered a dramatic free fall in 2018 — as did many other digital currencies. Accompanying the crash were new waves of criticism and plenty of cases of chicanery. Markets ebb and flow, and like everything else, crypto is subject to the tides. At the dawn of 2019, what remains shiny and solid amidst all the wreckage is the fundamental crypto-enabling technology: blockchain.

Transient value in tokens may shift — but blockchain remains undiminished. More than ever, decentralized technology is poised to challenge the supremacy of powerful institutions parading as society’s guardians of trust, exchange, and commerce. After all, Bitcoin was created soon after the 2008 financial collapse, when trust in our government and financial systems were at an all-time low.

Democratizing trust

In the big picture, crypto wasn’t the only community to take a hit in 2018. On the finance front, centralized establishment organizations faced their own regular run-ins with shattered credibility (recent headlines name JP Morgan, Citibank, and Wells Fargo among others).

And in the tech world, the actions and motivations of data-gatekeeping behemoths such as Google and Facebook were also increasingly called into question. Trust seems under siege.

Despite the erosion of traditional mechanisms, the foundation of our global economy has been guaranteed for centuries on trust — and that’s not going to change. This is one reason the crypto ecosystem will only grow more powerful in the coming year. For a long time, in economics, the inequality-trust hypothesis has argued that income inequality has a direct effect on health by affecting people’s psychosocial well-being. In addition, social trust is thought to mediate the association between income inequality and health. Take Brazil, for example, a country rich in natural resources but with extremely low levels of trust and high levels of corruption has one of the highest rates of socioeconomic inequality. Yet, Japan, a country with very few natural resources but an abundance of trust has developed into a technological and global superpower. In the end, bilateral trust, between society’s people, financial systems and governments are what differentiates first world countries to third world markets.

In a world where central governance of trust is feeble — Blockchain intrinsically generates trust and provides an alternative to antiquated methods for governing economic transactions and agreements. Its distributed ledger technology (DLT) allows peers to build credence collaboratively and eliminates the need for a suspect or prohibitively costly third-party validation. That’s a model for democratizing trust.

Disruptive Blockchain companies rising from the ashes

One 2018 report found that the average lifespan of a blockchain project was around 15 months. Of more than 80,000 blockchain projects launched, only 8% were still active. This frightful statistic actually says something important about the crypto crash — wheat and chaff are being separated with great efficiency.

Legitimately innovative blockchain companies will endure and mature, while over-hyped pretenders without business plans will fail. For the most part, crypto startups trying to gain a quick buck have already gone under, whereas companies using blockchain to solve real problems are just starting to gain traction.

The transition is visible: From payment and financial services companies competing with PayPal to social media services that provide a censorship-resistant alternative to Twitter. Companies structured on the blockchain are leveraging decentralization as a differentiator and will continue to quietly grow their footprints.

Connecting with the conscious consumer

Transparency is now a hallmark of corporate responsibility. Currently, most companies lack the ability to track supply chains and data transactions secure and in detail, making it difficult to determine compliance with ethical standards, much less assure product authenticity or origin. I believe that by 2020, blockchain will change that.

Blockchain technology is already championing ethical business practices by providing consumers with a deep understanding of supply chains — from massive yellowfin tuna caught in Fiji to fresh, leafy greens purchased at local grocery stores. DLT can provide both immutable, fine-grained provenance tracking and compliance assurance. In the midst of Facebook data leaks and its egregious Cambridge Analytica Scandal, secure decentralized social networks such as SteemIt have gained traction surpassing Bitcoin in daily operating transactions.

One of blockchain’s most compelling features is the ability to facilitate “smart contracts,” or automated agreements that go into effect when certain conditions are met to provide a self-verifiable, self-executable, and tamper-proof method for enforcing the conditions of an underlying agreement. DLT enables corporate responsibility initiatives and supports brand integrity as consumer demand for transparency, fair trade, ethical sourcing, and sustainable goods continues to grow.

Moving toward mass adoption of decentralized technology

In the wake of the 2018 crypto crash, we will see successful blockchain applications evolving from industry fluff into real use cases showing tangible financial results and benefits that exceed traditional means. This process of refinement will foster widespread adoption by leading, multinational corporations beyond pilot testing.

Enterprises such as Amazon and Walmart have already started experimenting with blockchain, but we’re still more than a year away from seeing those experiments play outside of the sandbox. When enterprises (and governments) do finally deploy DLT projects on a large scale, they will be cautious and focused on internal or business-to-business use cases initially.

That’s to be expected. DLT may change the world, but it won’t happen overnight. Blockchain innovators are still tasked with solving for scalability, navigating the emerging regulatory landscape, and enhancing user experience to support growth.

In 2019, peer-to-peer distributed networks and DLT will continue redefining our concepts of trust and integrity. Blockchain will be further harnessed to transform how society operates with a more equitable digital paradigm.

The crypto markets crashed in 2018, but blockchain didn’t. It still has the potential to catalyze global cooperation and allow individuals to better govern personal digital identity — instead of relying on banks or credit clearing-houses or Silicon Valley tech giants. Distributed systems based on blockchain will help us create companies, institutions, and customs that are more transparent and ethical.

Published at Sat, 27 Apr 2019 09:08:21 +0000

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Exclusive: Discussion With Australian Blockchain Startup Power Ledger Co-Founder Jemma Green

Australian Solar Startler Power Ledger thinks that Blockchain Technology can stimulate the energy industry to more efficiency, reducing both distributor waste and consumer costs.

Since finalizing its initial offer of 34 million Australian Dollars (ICO), the company has participated in several blockchain studies, including one financed by the Australian government.

Power Ledger was co-founded by Dr. Jemma Green, a researcher at Curtin University in Western Australia. Before setting up his Power Ledger, Dr. Green worked as an investment banker at the JP Morgan subsidiary in London, where he also received two postgraduate degrees from Cambridge University in the field of sustainability. Dr. Green was also freshly elected as Deputy Mayor of Perth, Western Australia.

Dr. Green spoke to the CCN about the challenges of disrupting the energy industry with blockchain technology, as well as about the launch of the first ICO in Australia.

CCN: Dr. Green, you have a charming summary, at least. What prompted you to leave the investment banking industry and start developing blockchain-based solutions for sustainable energy?

 Jemma Green: Halfway through JP Morgan I looked encompassing the office and noticed that there were no recycling facilities. I glanced at it and found that 500,000 pounds a year could be saved from their enlightenment, so I threw this concept to COO in Europe, and he said well. Three months later we launched recycling boxes, and I was very excited until I saw that people were recycling in their office boxes. So I formed a secondary phase called “Bin The Bin,” and I shifted the ugliest person in the office.

Something overturned my mind at that moment, and I found that renewable energies are more exciting than my daily work, so I decided to pursue the study of sustainability.

CCN: What will be the role that blockchain platforms, such as Power Ledger, will play in the future of the energy industry?

Jemma Green: Blockchain platforms will support to facilitate our future energy distribution with the better return on investment for solar panels and batteries. It also allows for a low-cost, low-carbon energy system that sets the client in the first place.

Clients will have more authority over their functionalities, as well as a better knowledge of their energy profiles.

CCN: What are the vast barriers that Power Ledger and other energy companies face when trying to decentralize the energy industry?

Jemma Green: There are a lot of adjustments in the field of the energy industry, so it is indeed an obstacle. The most challenging part is finding a way to work within the rules, while disturbing sector – it is a balancing act, but one that we managed through partnerships.

By saying this, there are limited incentives in specific markets for a market that needs to innovate on a platform like the Power Ledger.There is also a massive educational process that has to happen so that purchasers understand their choices when it comes to energy.

CCN: You had an ICO / TGE with great success, mainly since you were the first Australian startup to keep one. What was the most challenging about this experience?

Jemma Green: It was very hard for our resources. I was simultaneously juggling the business while I was also spending 12 hours a day at ICO. Being a startup, everyone has been and still is using multiple hats, so we steadily manage how to spend the best time, making sure that we do not differ too much from our long-term goals.

It’s also hard because you do not need to outsource anything. So we’d be in our telegram chat until 1 am and the dawn break that runs the business. It was imperative for us, as executives, to be involved in the community throughout the ICO process, introducing new customers and leading the company.

CCN: In retrospect, occurs there any aspect of the ICO / TGE you would like to have treated uniquely, or advice that you would give to other companies that are trying to launch token sales?

Jemma Green: Through all the madness, sometimes we were caught reactive preferably than proactive with our official answers. For example, we would be in trenches on our telegram chat!. Talking with each person instead of being strategic and using the voice of the company and getting to it.

We also had crew members radiated all over the globe, which was very good to reach, but brought its challenges. I would advise other ICO’s to prioritize the establishment of an internal connection both in the location and in the discipline.

In retrospect, these things were easy to change, but the reality is that we could not have gotten a better result than what we have achieved.

The post Exclusive: Discussion With Australian Blockchain Startup Power Ledger Co-Founder Jemma Green appeared first on Crypto News 24/7 – Bitcoin News.