The issue of authors’ right protection is a pressing one in the modern world and it is obvious that this ‘modern’ problem requires a modern solution. Japanese electronics giant Sony has proposed a new blockchain-based digital rights management system that is expected to be released on a commercial basis.
Currently, content rights management procedures are quite often conducted manually by some organizations or creators of the content, nevertheless, such approaches have turned out to be not very efficient. So, the new system offered by Sony is here to facilitate and streamline all these processes.
Though today, owing to a number of achievements in technological development, there are wide opportunities for digital content creation and sharing with others. Commenting this thesis, the company:
“But the rights management of that content is still carried out conventionally by industry organizations or the creators themselves, necessitating a more efficient way of managing and demonstrating ownership of copyright-related information for written works.”
New Digital Rights Management System
As it is written in a recently published, Sony Corporation, Sony Music Entertainment Inc., and Sony Global Education developed a rights management system for digital content that uses the capacities of blockchain technology.
The new development will be used to manage copyright-related information for content in the digital world. The creators of the system have paid special attention to educational content that could be found on the global net.
According to the information provided by the company, this system has been created on the base of the existing for sharing and rights management of educational data that was presented by Sony last year. This first solution is aimed at helping school administrators to consolidate and manage students’ educational data from a number of schools and academic institutions with a view to increase the level of efficiency of education system.
With the help of the platform, users will have a possibility to exchange and check information about the content including exact time and date of its creation, as well as some professional and personal details about its author.
The system will be used not only for examining the information about works and their authors, it will also automatically verify the rights generation of written content.
Nevertheless, it’s worth mentioning that the system is not limited to written works only, it is intended to deal with the rights management of different types of digital content. This list includes electronic textbooks as well as other educational content, music, films, VR content, and e-books.
Other Blockchain-related Activities by Sony
The described system is not the first step made by Sony in the blockchain sphere. For example, Sony Global Education is continuously working on elaborating and prototyping towards the application of blockchain technology in the educational sphere.
Moreover, Sony Group itself is currently examining possibilities to utilize the potential of blockchain technology in the area of information management and data distribution in various different fields.
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Zebpay is reportedly expanding its global presence after suspending cryptocurrency trading operations in India due to the banking ban imposed by the country’s central bank. According to information on its website, an entity has been set up to operate the Zebpay exchange in Malta to serve 20 countries.
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Malta-registered Exchange Serving 20 Countries
Cryptocurrency service provider Zebpay has posted information on its website regarding its overseas operations but has yet to make any announcements about them.

On its website, under Terms of Use, Zebpay described a Malta-registered entity called Awlencan Innovations Malta Ltd. This company was established on Sept. 17. Zebpay wrote:
Awlencan Innovations Malta Limited (C-88318), a Maltese registered company with office address situated at: 48, Triq Stella Maris, Sliema, SLM 1765, Malta, which owns and operates the ‘Zebpay’ VFA [virtual financial assets] exchange platform in Malta.

For know-your-customer (KYC) purposes, Zebpay explained that each client can only have one account. “Multiple accounts with same KYC documentation is not eligible for registration of additional accounts,” the firm added, noting:
Zebpay provides the platform to match the orders, and prices are therefore set by the market-forces of supply and demand.
Zebpay was one of India’s largest cryptocurrency exchanges. However, its exchange activities in India were at the end of September due to the cryptocurrency banking ban imposed by the Reserve Bank of India (RBI). The ban went into effect in July and a number of petitions have been filed against it. The country’s supreme court has been trying to hear them but the case keeps being postponed.
Growing Global Presence

Awlencan Innovations Pte. Ltd. is a Singapore-based blockchain technology company established in May, soon after the RBI issued its circular in April which banned financial institutions under its control from providing services to crypto businesses.
In addition, Awlencan Innovations India Ltd. was registered on Sept. 28, the day Zebpay suspended its exchange activities. According to reports, there are 3 directors listed for this company. One is Kailash Atmaram Singhal who is also listed as a director of Zeb It Service Ltd., which operated the Zebpay exchange in India.
What do you think of Zebpay setting up operations overseas after shutting down exchange activities in India? Let us know in the comments section below.
Images courtesy of Shutterstock and Zebpay.
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