Covering top-tier magazines has become a key selling point for every agency. Magazines like Forbes, Bloomberg, and Inc., have been among popular ones for featuring ICO companies.
However, one magazine does stand out which appears to be in most of the ICOs website’s press section – the Entrepreneur magazine. Entrepreneur is a top-tier American magazine with over 40 million monthly views. Entrepreneur is for entrepreneurs, career builders, and innovative businesses.
More than half of the existing ICOs which are mentioned in Entrepreneur comes from one source – , ICO management consulting firm with particular focus on PR and crypto capital investments.
Why top-tier magazines are important for ICOs?
Helps to draw audience from around the world by article driven traffic
Helps to attract early investors by showing that ICO is well-known and recognized
Distinguish from scam by investing personal assets for advertising
Investors should take ICOs more seriously with strong press recognition
Many ICO companies work hard for communication and marketing efforts by pitching ideas to leading media channels; however, pitching is tough which requires extreme selling ability and steady persistence. A lot of ICOs do get featured and mentioned in the leading magazines because they succeed in pitching, however the majority of ICOs which is about 70%, actually spend money to get featured.
Why is this important? Because real companies with real goals and actual beliefs, do spend a lot of money on advertising because they have to compete in a very tough market. Some may say that organic growth is the way to make it real, and it’s true, organic growth is for real and strong competitors, but advertorial growth is for dominators and market leaders.
Fortune 500 companies spend massive amounts of capital for advertising.
Advertising the is most expensive matter in business development and market acquisitions because only by advertising companies can reach the maximum amount of audience, and then it’s up to the audience to decide whether the company is good or not. Advertising is about boosting your way up to reach as many people as possible in a short period.
Few things to note is that scam ICOs would never invest in hard-core advertising. They might spend to get published on average crypto media site, but they would not go for top-tier promotion, because the risk of running an unsuccessful scam ICO is big but amateur investors still can’t distinguish real ICOs from the fraud.
According to Stankevicius MGM, which analyzes ICO companies on a daily basis for investment portfolios, incredibly large number of ICOs listed on rating websites are not worthy of investment and are a scam.
“If you look at the ICOs which close hard cap within a matter of days or even hours, you can see in their press section that they have invested tons of capital in advertising by getting featured in the most expensive leading media channels in the world. Our company is one, of the pushers which pushes ICOs to the top just because we provide them exclusive media placements.” – says Paulius Stankevicius, CEO of Stankevicius MGM.
Whether it’s an organic growth or advertorial growth, the bottom line for every ICO is that time is limited, competition is fierce, technology develops too fast, and there is huge lack of professionals who can keep up with the speed of the frequent industry changes. It is essential to put everything you got including people skills and capital to make an ICO a successful project by reaching the hard cap.
invites ICOs, founders, CXOs and marketing managers to connect for a free consultation regarding ICO management, public relations, and advertising.
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The Ether Universe (ETU) project has gained attention from international enthusiasts of blockchain technology. Within only 30 days since launch, its community grew to a size of 180k people, ranking top 8, merely be inferior to pop-star projects like bitcoin, Ethereum, Ripple, and EOS.
Since Ether Universe angel round started, 5000 ETH were raised in 10 days, incredible speed! The investors are primarily from South Korea and a lot of venture capitals have competed for investment quota. Now, the angel round has raised 117% of the expected cap. (The angel round is closed and you cannot invest through smart contract transfer any more.)
Ether Universe is the world’s first high performance cross-chain project over EOS.IO. It will establish a distributed financial infrastructure to connect isolated blockchain networks and it will be an important commercial application which is to enable the decentralized cross-chain asset liquidity.
According to the project’s website, it has demonstrated several refreshing features, including:
Supports 700+ cryptocurrency. The platform is compatible with most blockchain networks. It supports the cross-chain interactions across bitcoin-like, Ethereum ERC20/21-based, bts-based and EOS-based cryptocurrencies.
High-speed transactions. The system can allow up to 1M transactions per second and verify transactions within 5 seconds.
Robust cybersecurity. The firewalls may resist DDoS attacks up to 13 TB/s at bandwidth, and 50% super nodes being alive will be enough to keep the system working.
Ether Universe features its original concept of the “guarantor + sidechain blending” technology. The mechanism allows sidechains to achieve high-efficiency communications and allows guarantors to achieve fast value-exchanging. It’s pretty innovative.
The blending technology has a natural advantage to reduce transaction cost and time. The network may undertake up to 10,000 transactions per second, and the transaction should be less than $0.01, approximately only 10% of the transaction fee on exchange markets. It gives Ether Universe an overwhelming advantage. The technology will bring Ether Universe three key advantages — secure, fast, and cheap, and ensure good user experience.
The team, also, has been highly remarked by blockchain enthusiasts. The core development team members have backgrounds including PayPal, HTC, Baidu, Alibaba, etc., with years of expertise in various degrees. The advisory board also consists elites around the globe, from industries like computer science, cryptography, finance, and blockchain.
Due to the fact of its excellent prospect, Ether Universe gained much popularity. By the end of 2017, the total assets in the form of equity and bond have reached $100 trillion. Should 1% of them come into the ecosystem of blockchains, a trillion-dollar level market will be created. As increasingly more assets get liquidized into blockchain tokens, there will be a burst of the demand for cross-chain technology.
Cross-chain technologies may grow fast in 1 or 2 years, and Ether Universe may lead the run. However, the team’s prospect and ability remain to be tested.
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Figure 1: ETH-USD, 1-hr Candles, GDAX, Fake Double Bottom
Figure 2: ETH-USD, 12-hr Candles, Gemini, Macro Bear Trend
Figure 3: ETH-USD, 6-hr Candles, Gemini, Fibonacci Retracement Trend