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Sessia Market Segmentation Strategy – David mark –

Sessia Market Segmentation Strategy – David mark –

Every company engaged in any field certainly divides its business segmentation into two different things. This division is based on marketing methods for customers and marketing methods for partner companies. We take the example of a company engaged in coffee sales. We know that most people in this world are coffee connoisseurs. So this company can be classified as a company that has a large target market segmentation. Of course, they must cooperate with partners to facilitate the distribution process, such as trading companies. This collaboration is carried out by presenting the advantages and characteristics of the coffee. The second method of market segmentation is how to attract customers. For example, such as making promotional campaigns, advertisements, and giving a number of bonuses. these two things are certainly very sustainable, because the level of customer demand greatly influences the level of distribution of the goods.

The same is true for Sessia, which also has two different marketing segments. We know that Sessia has different promotional methods between partners and users. Which of these systems, each user who makes promotional efforts.

Therefore thanks to the integration of blockchain technology. The system can record whoever saw the promotion effort. For example if there are 1 users who drink coffee and make payment transactions at the store. Then he publishes the proof of payment on the Sessia platform and other social media. Later if there are 2 users who see and make payment transactions at the same store. Then user 1 will get a bonus in the form of kickback. The kickback program itself can work because of the cooperative relationship between Sessia and the coffee seller. The blockchain technology used, can record and store all kinds of activities of the users.

This proves that Sessia not only provides benefits to the seller and company partners. But also to customers who carry out various promotional efforts. This is also a continuous business relationship between Sessia, partners and passive users. Passive users are users who don’t offer a number of products on the platform, but only make a few promotional efforts. While active users are sellers who actively offer their merchandise, and also make promotional efforts.

To support a smooth working relationship with partners. Sessia certainly has prepared all kinds of facilities and infrastructure. Among them is the provision of Ethereum-based ERC20 tokens. The token used to support the cashback and kickback payment method is of course already equipped with various superior features. Among them is a high level of security that supports the level of liquidity of these tokens if traded on a digital currency trading exchange.

For the first phase, 100 million tokens were initially sold. In this first phase, in September, it managed to raise funds of around $ 3 million. Furthermore, in the second stage it is expected to be able to raise funds of $ 50 million. If in the second stage, the teams cannot sell all tokens. Then this token will be traded on an exchange at a different and non-fixed price.

To get involved in this trade, users certainly have to create an account on the Sessia application to get e-wallet facilities. Later the cost of the purchase can be sent in the form of ETH using a credit card on the official Sessia website.

All proceeds from this sale will be allocated to a number of Sessia developer projects. Among them to make promotional efforts by attracting a number of bloggers, participating in socialization or conferences on the development of blockchain technology for marketing segmentation, collaborating with suitable and potential partners, conducting educational programs to better introduce the Sessia system to partners and potential users, promotions through social media networks, and collaborating with related parties or advertising agencies. The remaining 20% ​​is used for community development programs.

Tokens purchased by partners will be used to pay kickbacks to customers who have made promotional efforts, payment for additional facilities provided by sessia.

Every user who is interested in this kickback program, of course, will choose places that have good market potential. For example, in restaurants that are already famous for their distinctive taste, the coffee will be served. Indirectly this encourages entrepreneurs to continue to improve their quality, in order to maintain marketing stability.

Official resources of the SESSIA project:

OFFICIAL SITE: https://sessia.com

TELEGRAM [CHAT]: https://t.me/sessia_ico

TELEGRAM [CHANNEL]: https://t.me/sessiaeng

WHITE PAPER: https://sessia.com/stasic/doc/wp_rus_may-2018-compressed.pdf

ANN THREAD: https://bitcointalk.org/index.php?topic=5118670

FACEBOOK: https://www.facebook.com/sessiaapp/

TWITTER: https://twitter.com/sessia_clients

REDDIT: https://www.reddit.com/r/SESSIANetwork

LINKEDIN: https://www.linkedin.com/company/sessia

INSTAGRAM: https://www.instagram.com/sessia.usa/

IOS: https://itunes.apple.com/app/sessia/id1220488838?mt=8

ANDROID: https://play.google.com/store/apps/details?id=com.sessia&hl=en

YOUTUBE: https://www.youtube.com/channel/UCag7teHP8kIAG_G8S_wVJvQ

Published at Mon, 06 May 2019 04:37:57 +0000

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