Red Bull Aston Martin have announced a partnership between themselves and a company. The deal between FuturoCoin and the sixth-most-winning car constructors in the racing championship is the first of its kind for Formula 1.
Whilst other sporting teams have also started to embrace technology and digital assets in some way, crypto’s disruption of professional sports remains niche. Perhaps with a huge name like Red Bull Aston Martin announcing their latest crypto sponsor, more teams from other sports will seek similar opportunities to explore cutting-edge technology going forward.
FuturoCoin Becomes First Digital Asset Firm to Sponsor F1
According to a story in racing publication Red Bull Aston Martin has become the first Formula 1 team to partner with a company. The energy drink firm-turned multi-sport-sponsors will be working with the little known digital asset Futurocoin going forward.
For those unaware, Futurocoin is based on the same code as the more established digital currency, DASH. It claims to provide users four second transaction times and low fixed fees.
The Team Principal of Red Bull Racing, Christian Horner, stated the following about the new partnership:
“In recent years, the rise of technology and has been truly remarkable, and we’re delighted to be the first Formula One team to embrace this, through our partnership with FuturoCoin.”
We are delighted to partner FuturoCoin in ‘s first ever sponsorship! 🏁 More here 👉
— Red Bull Racing (@redbullracing)
Similarly optimistic about the partnership is Paulina Woźniak, CEO of FuturoCoin’s management company. She stated the following with regards the deal:
“We are very proud that FuturoCoin will be the first in the world to appear on a Formula One car. In addition, we are looking forward to working alongside Aston Martin Red Bull Racing, a prestigious brand that is recognised across the world.”
Professional Sports Slowly Embracing Blockchain and Cryptocurrency
The partnership between Red Bull Aston Martin and FuturoCoin might be a first for Formula 1. However, it is certainly not the only time a professional sports team has expressed similar interest in technology or .
Last year, NewsBTC reported on several stories of sporting clubs making moves to explore the financial and technological innovation. Last summer, Italian football club Rimini FC became the first team to be bought using . Then in , French football club Paris Saint-Germain detailed plans to launch its own digital asset.
In other sport-related , NBA team the Sacramento Kings became the first professional sports club to mine digital assets from their own stadium in June 2018. The club turned part of their state-of-the-art sporting venue into a data centre, with profits generated going towards local charitable causes.
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Published at Wed, 06 Feb 2019 01:14:22 +0000
