Learn the skills and resources to launch your first podcast or leverage your current podcast! The Podcaster Masterclass is for any business wanting to expand their brand reach!You'll learn how your business will benefit from a podcast to reach your clients in a unique way while growing your business. Whether you serve the B2B or B2C marketplace this workshop is for you! Stay Tuned for Announcements of… – Speakers Panel- Agenda & Curriculum – Workshop Take-A-Ways Thank you to our sponsors… Atlanta Podcast StudiosRecord Your Podcast in a Professional Studio"You Bring Your Guests, We Do The Rest!"AtlantaPodcastStudios.com Serendipity Labs – BuckheadTeam Rooms • Private Offices • Coworking • Meetings & Events SerendiptyLabs.com Pro Business Community Professionals connecting online and in-person and turn connections into community. ProBusinessCommunity.com 5 Reasons To Start a Business Podcast in 2019 1. Advertising & Sales Relevant form or advertising, marketing and promotion through storytelling, education and/or entertainment . It’s no longer about blasting zip codes with marketing materials hoping you win the numbers game. It’s about being where your customers are which in most cases is on their mobile device. One of the major reasons audio content and podcasting is on the rise is because people spend the most time on their mobile devices and podcasts and audiobooks are the best on mobile devices because people can multi-task but still consume great content. Case Study: Realtors Many realtors spend a lot of money every month on oversized flyers. They are often poorly designed with an outdated headshot, too many photos and busy typography. Honestly, the only reason I ever look at flyers in my mailbox is to check out and study the designs (some are well done). I know realtors who pay for website ads they do not understand and brings them almost no business, they buy ads in magazines, newspapers, and various outlets that bring little business, but it is how everyone in their office and industry does it. The mentality is all about numbers. Just put stuff in as many mailboxes as possible in the ‘good’ neighborhoods or zip codes and law of averages will play out and you will get a call. Be Different & Start a Podcast. The topic can be anything you want so long as you make it for your ideal clients or listeners and for the community. Give them a reason to listen (entertaining, educating or it saves them time or money). Be the local expert in real estate while building a network of people who trust you. What do you talk about when you drive around checking out properties? What does every new buyer ask you? What are the inside secrets to buying or selling a house? Sample Realtor Podcast Ideas: Daily News Update: You are a realtor or mortgage broker and you have a daily podcast for 5–10 minutes where you give the weather report, local events for the week, activities for kids and parents, your favorite new lunch spot or green juice recipe, your new exercise and diet routine that is really working for a busy professional. Real Estate Podcast: Talk about the drop in mortgage rates or stock market or bitcoin news.How to sell your house. Tips for buying your first home. Best schools in your town. Interview other mortgage brokers, bankers, local business owners, superintendents of schools. Represent your town and community in a positive way and educate people about your area of expertise and your area. Answer the questions everybody has to save them time and over-deliver on information and value and you will stand apart from everybody. Result of Podcast: Your name is at the top of the list whenever someone asks, do you know of a good realtor or mortgage person in town? 2. Authority Building This is kind of a know brainer. Podcast about a topic you know a lot about and you will be viewed as an industry expert and it will likely open up other opportunities for you and your business such as speaking gigs and collaborations, etc. Case Study: Coffee ShopsHow do you stand out from the competition? You are a local coffee shop in town competing with Starbucks, Dunkin’ Donuts and coffee options on every block. Coffee is coffee, right? Probably not to you. You probably are very passionate about the history and culture of roasting and coffee and know what makes good coffee good. Your average customer probably does not. Share your story of coffee. Sample Coffee Shop Podcast Idea: What if you had a weekly podcast all about coffee. Tell the story of how you got into coffee and what inspired you to start your own coffee shop. What machines do you use and what is the art of making a great cup of coffee or cappuccino? How do you make those cool drawings on the milk? What are the different types of beans? Share your stories about coffee and the culture around it.Etc, etc. Do a live broadcast in the coffee shop and interview guests and spotlight VIP customers or promote the writers and entrepreneurs who come in everyday to work. The good vibes of coffee shops matters. Share the details and behind the scenes of running a coffee shop. Result of Podcast: Your coffee shop is where locals go and bring out of town guests because this shop is passionate and knowledgeable about their product. With this weekly podcast, you are instantly becoming the expert in coffee in your community and building trust. I know that if I go to this coffee shop I am going to get a good cup of coffee and I feel a little more knowledgeable about a thing I like. 3. Client Relations & Community Building Turn your clients into raging fans. Podcasts are an intimate medium and an effective way to put your clients and potential clients on a pedestal or to just give them information they need or want. Podcasting is like a direct one-to-one conversation with your clients and if you have something like a Facebook Group built around your podcast, you could build up quite a community and your business will be center stage. Sample Client-Driven Podcast:What if your podcast had a weekly giveaway or maybe a client of the month segment or you used the podcast to answer frequently asked client questions. Write down every question you get on the phones or in emails or on social media and share them on the podcast along and this would really show that your business listened and cared about their clients. In return your clients feel special and more attached to your business and that is how a tribe or community is built. Podcasting can do this for any business and building an audience and community is perhaps the superpower of podcasts and in a noisy world, personal connection has never been more important in business. Result of Podcast: Loyal clients who spread the word about your business. 4. Content Marketing You hear content is king all the time right, well there is a lot of truth to that. You may be the best photographer or restaurant in town, but when I ask Siri for a recommendation is your name going to come up on top? Content makes you relevant. Google rewards business and brands who create useful and relevant content and are going to put those who have active and engaging audiences on the top of search. People spend most of their time on their mobile devices and when they need to find a service they ask Siri or maybe check on maps or do a quick search in mobile safari and look at the top results listed by Google Maps. They also spend a lot of time on Facebook & Instagram & Twitter, etc. If you create relevant content your business will be seen and be fresh in mind the next time someone is looking for what you offer. Content is how you get the attention of your clients and potential clients. Content Marketing is about building relationships, earning trust and providing useful information or value. Podcasts do all of those things really well and it is content that can be repurposed in many different ways. Podcast Workflow for Content Marketing:Starting a podcast for your business creates audio content that is distributed in iTunes and all of the major directories that are discoverable. Then you take the audio content and convert to text for your blog posts, Medium articles and Facebook posts. Then you post your podcast link and show notes on LinkedIn for industry notoriety and of course post a teaser on Instagram with proper hashtags so you show up in search results. One podcast episode adds a lot of relevancy and your content is marketing for you. Content Marketing is hard work, but you need to pay attention to how people are searching and discovering businesses and be there. Result of Podcast: Google SEO Love(search engine optimization) & discovery. 5. Income (Revenue Generator) It is never a good idea to start a podcast expecting to make money from it, but you can make money with sponsors, affiliate partnerships and direct sales form products and services you offer. Introducing a podcast to your business strategy has a very real potential to increase sales and revenue across the board. There are many ways a podcast can generate revenue for your business and not all are direct, but a podcast has a lot of potential for increasing sales and revenue for your business. I should note that starting a podcast for the sole purpose of making money is probably not a good strategy as it will take time to build an audience and you need to first establish trust. People will not listen if your podcast is simply a sales platform, but they will buy from you if you over-deliver on value and entertainment and genuinely care about them. Some of the obvious ways to generate revenue from a business podcast are: Sponsorships: If you start a podcast for your business that has a decent size audience, your vendors will want to advertise with you and get in front of your listeners and pay you to mention them in a 30-second ad. Affiliates: Partnering with other creators or Amazon Associate program could bring in revenue for businesses that recommend products or tools in their podcast. Let’s say you own a dog walking business or even pet store and you share your favorite dog brushes and shampoos and food and toys. You could encourage people to come in your store to purchase and get a discount on grooming and also leave a link to Amazon which you would get commission on. Your listeners and clients are happy with all of the helpful tips and you generate some extra revenue. You know how I love the win-wins. It does not have to be Amazon either. Many businesses have an affiliate or referral program, so if you recommend 3rd party products, be sure to inquire so you can get a commission at no additional cost to your clients or listeners. Direct Sales: Your business podcast is your platform to do what you want. You can sell and promote your products on your podcast if it works. Share your promotions or product that is on special and revenue will increase. It’s all about serving your clients or listeners. If you think they will benefit from a product or service, share it on the podcast and give them a call to action of how they can take advantage of whatever it is. Conclusion: Podcasting is hard work and not for every type of business, but is a great medium for those businesses who are ready to step up their online presence and looking to innovate and market outside the box. Technology is changing quickly. Local businesses and retail shops are getting increasingly difficult to maintain and grow. Podcasting is one form of content that builds client trust and establishes your business as the authority in the industry. Podcasting can also directly or indirectly generate revenue and become an addition source of income. Times they are a-changing. It is time for your business to look in the mirror and stop making excuses about technology and social media and how confusing or overwhelming everything is. If you do not ‘get’ Instagram or Instagram Stories and Facebook and Medium.com and podcasting then you need to because your business needs to be relevant in order to survive. You need to be where your clients are and if you want to stand out and turn them into loyal fans and customers, you need to give them a reason. Get in their ears and tell them how much you care about them and you will grow your business and tribe one listener at a time. Get your ticket now and join us for a unique workshop to learn the skills and resources to launch your first podcast or better leverage your current podcast! Thank you to our sponsors… Atlanta Podcast StudiosRecord Your Podcast in a Professional Studio"You Bring Your Guests, We Do The Rest!"AtlantaPodcastStudios.com Serendipity Labs – BuckheadTeam Rooms • Private Offices • Coworking • Meetings & Events SerendiptyLabs.com We’re talking about the 10 reasons you – yes you, should start a podcast. There are many great reasons to start a podcast and you can build a massive audience by podcasting and you can grow your business in significant ways. We are going to break it down and look at some of the reasons that you should start your podcast. The first reason is that podcasting is an unsaturated market. If you look at blogs and how many millions of blogs there are out there or if you look at YouTube and how many thousands of hours are uploaded to YouTube every single minute, they are very saturated markets. However, with podcasting there are not nearly as many podcasts as there are videos or there are blogs and so it’s an unsaturated market. In fact it can be very hard to find good content in the podcasting arena. Therefore this gives you a massive opportunity if you can come in and offer good content then you can gather people’s attention and you can get readers, get listeners and get customers. The second reason is that smart phones are now absolutely everywhere. It used to be very difficult to download a podcast. You would have to go into iTunes search for podcast, download it, sync your iPod and then take your iPod with you. However now that everyone has smartphones podcasts are just one click away. In fact Apple, on their new operating – the latest updated – their operating system now has the podcast up in there as a default and you cannot delete it. So everyone with iPhones have podcast and with Android devices as well. It’s very easy for people to get podcast. They can stream it on the go and they can download it on the go. They don’t have to log into a computer and sync anything, they can do it all from their phone. Therefore it is getting easier and easier for people to get access to podcast which means the audience is going to continue to grow. The third reason is that there are over a billion podcast subscriptions. Apple announces in July of 2013 that they had over a billion podcast subscriptions which means someone has gone into a podcast episode and hit subscribe to that person’s channel so that they can get updates of their podcast. One billion is a big number and that means that there’s a lot of people listening to podcast and there’s a lot of opportunities for people to subscribe to you and to get every single episode that you release delivered directly to them. Thus it is a great way to build a consistent audience. The fourth reason is that people can listen to you and people can listen to your podcast on the go. With all the media these days, with text, with video, it’s getting shorter and shorter because people have shorter attention spans. However podcasting is bucking that trend because people can listen on the go while they’re doing something else. They can listen to a podcast while they’re driving. They can listen to it while they’re going for a run or while they’re working out. This means that your episodes don’t have to be two minutes long. In fact if your episodes are two minutes long podcast listeners get disappointed because they run or they work or they drive for more than two minutes. People like long phone content on podcast so it gives you more time with people which leads to benefit number five which is you can build a great personal influence and great trust with your audience because people are listening to you for long periods of time. Maybe half an hour a day, maybe in an hour, maybe 20 minutes here and there but because they’re spending a lot of time with you and because they’re listening to your voice something about the voice that just doesn’t come through when you write a blog post or people read written text. You can build massive personal influence with people which can really help you get business and can really help build that loyalty with your audience if you do launch products to try and make money down the track. The sixth reason is that you can get diversity of traffic and attention. If your business is just reliant on one stream of traffic and attention, for example maybe you’re relying on people finding you through Google then that can be very risky because if Google disappears today then your business is going to disappear as well. However if you can podcast as well then that’s a different set of customers, a different audience that you’re attracting. Therefore if your one traffic stream like Google does disappears then you still got the podcast there. For my major podcast which is onproperty.com.au (it’s a property podcast) I get about 800 to 1000 people a day to the blog but I also get about 400 to 600 downloads every single day of the podcast as well. So if Google was to go away and I no longer got any web traffic at all I would still have 400 to 600 people downloading my episodes every day and that is a great deal of people for that particular niche. The seventh reason is that when you’re running a podcast you have implied credibility. People think you are credible. You’re listening to this podcast right now and you probably think due to the confidence in my voice and the fact that I know what I’m talking about that I’m actually credible in the podcasting space. However chances are you probably haven’t Googled me or worked out exactly who I am, however because I have that confidence in my voice because I’m talking directly to you and you can hear me then you understand that I’m not trying to jazz you, that I’m actually trying to help you and you get this implied credibility that comes with having a podcast. You can also use this credibility when you go and talk to people and say, “Yes I have podcast. It’s downloaded by one hundred people every single day or thousands of people every month.” And that’s going to give you some implied credibility outside the world of podcasting as well. This series is really all about how you can get your podcast off the ground and once it’s off the ground how you can grow it. But if you need help choosing a niche for your podcast that you can get that implied credibility and become a credible source of information then get my free mini course on how to choose a popular niche for your podcast. Go to www.podcast.com/niche to get free access to that. If you already have a niche then it might be worth going through that mini course anyway to work out whether your niche is actually profitable or if you should consider switching. The eight benefit of having a podcast is that you can get global exposure. You can reach people all over the world with your podcast. For example, my On Property Podcast – this is an Australian property podcast specifically for Australian people and Australian investors. However, I look at the stats before creating this lesson and I saw that my podcast had been downloaded in 81 countries, places like Yemen and Jordan and European and everywhere all over the world even though this is a podcast specifically for Australian people. So imagine if you had a podcast on a more general topic that appeal to people all over the world you could get even bigger global exposure for your podcast. The ninth reason is that you can create your podcast from anywhere. I’m currently creating this podcast in my small home office which is actually in my bedroom. I’ve created podcast while I was going for a walk to the shops. I’ve created podcast in my car. I’ve created podcast in my home office. You can create it from anywhere as long as you have the right equipment. Right now all I’m doing to record this podcast is using my phone and using the iPhone headphones that came with that so it’s very easy. We will go into more detail on equipment in a future lesson, but you can create a podcast from anywhere which is really exciting. The tenth reason you should start a podcast is that there is a larger barrier to entry for competitors than there is with something like a blog post. It is harder to create a podcast than it is to create something in text. The text, for example you can outsource it for very cheap. However, when people are listening to you, when they’re hearing your voice you really need your personality behind it and you really need to have that trust because people are going to be listening to you for a long period of time. Therefore there is a larger barrier to entry to get into podcasting. The other thing on the barrier to entry is that once people listen to a podcast if they like it they tend to subscribe to the podcast which means if you’re releasing podcasts on a weekly basis or a daily basis those people are going to get your podcast delivered directly to their phone or their listening device. And what happens after a period of time is when someone subscribes to a few podcasts they’re actually not really looking for new podcasts so this is going to make it harder for your competitors to get those listener’s attention. So there is a larger barrier to entry for competitors. Starting a podcast is pretty exciting. I hope that you are excited about the benefits of podcasting, reaching a large audience and being able to get their attention and get their trust and help them as much as you can. If you’re still unsure of what particular niche you want to start a podcast on then check out my mini course on how to choose a profitable niche for your podcast by going to www.podcastfast.com/niche . That completes today’s lesson of the ten reasons you should start a podcast. And lastly, if you’re oving these tutorials please go to www.podcastfast.com/love to share the love. There are ways that you can share this podcast on social media and there’s also instructions on how you can leave a review on iTunes which will help boost our rankings and get this in front of more people. So if you can help us out we would love your help – go to www.podcastfast.com/love. And remember, don’t just podcast, podcast fast!
starting on 2018-12-04 18:00:00
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