Premium scotch whisky brand Ailsa Bay is reportedly about to release what it believes to be the world’s first scotch whisky tracked with a system. Liquor-related website The Drinks Business on the development on March 26.
Ailsa Bay is owned by William Grant & Sons (WG&S), a liquor company founded in 1887 that, , has a yearly revenue of about $80 million. Per the report, WG&S has partnered with company arc-net to develop the new products and a system that will track the complete distilling and manufacturing process from the source to the .
The move is reportedly meant to tackle liquor counterfeiting in the , and also allows the company to gather data from existing and potential by employing location systems to determine where the products are purchased. A different by The Drinks Business claims that the U.K. loses £218 million (over $288 million) to wine and spirits counterfeit every year.
The use of for tracking luxury and expensive products, while also ensuring their authenticity, is gaining traction. One of the latest examples is the by the Ministry of Education and Science of a -based tracking platform in February.
Furthermore, in April last year, leaders in the gold and diamond industry with tech giant to develop a network for tracing the origin of finished pieces of jewelry.
Published at Wed, 27 Mar 2019 02:54:11 +0000
