
Swiss giant Nestle and French retailer Carrefour are now letting consumers access product data via IBM’s Food Trust platform.
The two firms jointly Monday that can track the Mousline line of instant mashed potato from Nestle’s factory to Carrefour’s stores by scanning a QR code on the packaging with a smartphone.
The service provides the product’s production date and quality control parameters, as well as storage times and the locations of warehouses. Consumers can even find information on the farmers who supply the potatoes for the product and how the puree is made.
The marks the first time Nestle has used a platform to share data with , according to the announcement.
Nestle’s SVP and global head of supply chain, Vineet Khanna, said:
“We are using [] technology to bring more transparency to our products by providing accurate, trusted and impartial information. That will benefit the whole value chain, including retailers and consumers.”
The new service will be tested with the Mousline product over the next few months, in an effort aimed to “help to understand the impact and scalability of the technology, and inform decisions on further developments,” Nestle and Carrefour said.
Nestle has been eyeing the use of technology since 2017 when it IBM Food Trust as a founding member. Carrefour the platform last October.
Carrefour’s programme director, Emmanuel Delerm, told CoinDesk at the time that the company worked on its own for more than a year, mainly using internal engineer teams, before switching to IBM’s platform.
Last week, the world’s second-largest supermarket company by sales, Albertsons Companies, a Food Trust member, planning a pilot tracking suppliers of romaine lettuce – a product which was last year linked to a widespread outbreak of E-coli.
image via Shutterstock
Published at Tue, 16 Apr 2019 16:15:04 +0000