Major company announced its plans to distribute through its Swisscom TV television network. The was revealed in a press release on May 22.
Per the release, limited artworks — initially 100 works by 30 artists — from selected artists are exclusively available on the Swisscom TV box through the NOOW app. The app was developed by Swiss tokenization startup Dloop. The works have been chosen by Stefanie Marlene Wenger, who commented in the press release on the development:
“This is about more than creating a virtual gallery; the next step will be to include curated exhibitions on the platform and a close collaboration with galleries.”
Since its launch, NOOW app reportedly allows users to select pieces and buy certified copies, which will be issued in limited numbers. The press release claims that digitization has eroded the value of original art by allowing it to be copied without any quality loss.
As the announcement claims, in the Swisscom system “the owner receives a certificate of authenticity and knows how many copies of a work exist.” Basel artist Jonas Baumann is also quoted, praising the distribution advantages of digitization:
“NOOW helps me to bring art to the screen. It also offers new creative opportunities to experiment with animated images and offer them to a wider audience.”
As Cointelegraph in March, the -based art registry startup Artory has acquired auction house database Auction Club.
Also, in May last year that American online art auctioneer Paddle8 and The Native, a tech company, were launching a -based art authentication service.
Published at Sat, 25 May 2019 15:47:17 +0000
