The largest e-commerce company in Latin America, Mercado Livre, has banned advertising on their website, Cointelegraph em Português on March 18.
The development was revealed in an exclusive interview with Cointelegraph em Português after the company’s users reported receiving of emails informing them about the change in Mercado Livre’s policy.
The new policy requires all users to remove their listings pertaining to digital currency, otherwise all listings will automatically be taken down from the platform starting March 19. One of the users received a letter, saying:
“We would like to inform you that as of March 19, you will no longer be able to advertise used products in the following categories:
–
– Prepaid cards for games
Because you have ads for used products that will soon be banned, we recommend that you end them. Otherwise, they will be finalized on the date mentioned above. “
Mercado Livre reportedly stated:
“Mercado Livre clarifies that as of March 19, crypto ads that are active on the site in the ‘used’ condition will automatically be finalized and new ads can only be created as ‘new products’.”
Mercado Livre (or Mercado Libre in Spanish) fellow e-commerce giant in Latin America. Earlier this month, the firm reportedly a deal for a whopping $750 million investment via a of common stock to payments network .
Large technology firms like and have previously introduced similar bans. In March last year, Google the ban of all -related ads of all types starting from June 2018. The move affected all of Google’s ad products, meaning companies were not able to serve crypto-related ads on the search engine giant’s own sites, as well as third-party sites in its network.
In January, Google reportedly keywords mentioning () on its advertising platform. Google reportedly stated that exchanges targeting the and could be advertised on the platform, and that targeting other countries could be the reason for the ad rejection.
Last January, Facebook ads that use “misleading or deceptive promotional practices,” which reportedly includes ads of and .
Published at Fri, 22 Mar 2019 23:55:34 +0000
