If the past year taught us something about cryptocurrencies, it is how volatile in nature this digital currency is. The overall Market Cap in 2018 has halved from the Peak of $835 Billion from 2017. Futhermore, for a market driven by sentiments, ‘NEWS’ has been a primary differentiator in case of a nascent segment like Cryptocurrency.
‘News’ Adding Fuel to People’s Fears
First, the news of Nobuaki Kobayashi selling $400 Million worth of BTC broke. Adding to this, speculations about him still having $1.7 Billion of BTC that he could dump at the Exchanges led to a selling spree in BTC. There were also rumours about BINANCE servers getting hacked, which saw a massive crash in the prices across the Crypto market.
The lack of regulation of Crypto Exchanges by SEC, led to the announcement of them not being ‘Exchanges’ led to a further drop. Finally, the subpoenaing Bitfinix by US Commodities Futures Trade Commission drove the market into further panic.
Amidst all of this chaos, users will want to place their trust in such a currency that promises that irrespective of fall in value of other cryptocurrencies, the pricing of that one will remain stable. This is where the newest cryptocurrency in the market, LIGER will finally make the user breathe a sigh of relief.
How does Liger help create ‘Long term Asset Value Creation’?
Liger identified the space for placement after a thorough research. Implemented at Offline and Online Casinos, Fantasy Sports Portals and Live Betting Websites, LIGER looks at solving this puzzle through a mix of tried and tested methods with innovation at its core. The overall Industry is close to $ 400 Billion and Liger aims to reach a MS of 1%.
has devised a process of helping the ICO contributors create ‘long term asset creation’. A Unique Staking Mechanism lets them earn by Staking their Tokens to Liger. Liger owned and affiliated Casinos will use this amount to bet on behalf of the Casino in games like Poker, Baccarat, Black Jack etc.
The Winnings (after provisioning for OPEX, Taxes, Reserves and Burning) through all such games will be distributed amongst all the Token holders that have Staked their Tokens to the Casino in the ratio of their contribution. This creates Long term wealth creation since the Staked Tokens also keep giving returns to the Token holder. All such distribution is undertaken through SMARTCONTRACTS thus eliminating any human ‘errors’ or ‘favours’.
Not just this, The LIGER Casinos allocates 1% of the overall Casino’s Winning to Token Burning. Equivalent value Liger Tokens (1% of the Casino’s Wins) are burnt every quarter from Reserves or Buy back from Exchanges. This unique mechanism continuously reduces the supply of the Tokens thus driving the Prices upwards at the Exchanges. Thus, combating volatility in prices and increasing a demand at the Exchanges.
Liger will also be backed by the assets of the Casinos and businesses it owns and be high on ‘cash flow’ due to the very nature of the business of Gaming. This facilitates participants in the ICO to acquire a Token that aids ‘Long term, asset backed value creation’ of their Crypto portfolio.
How does LIGER help Merchants and Gamers?
The Casino and Gaming industry too has been facing its own set of issues with respect to its biggest stakeholders: the Gamers and the Merchants. Some of the primary obstacles and their solutions in the Liger ecosystem are:
Geo political restrictions are done away with the anonymity that the Blockchain technology offers through a peer to peer transfer.
Speed of settlement is very high for both Merchants (no multiple steps like conventional Banking process) and Gamers (instant credit of winnings in the Liger wallet). Merchants benefit from lower cost of transactions too.
No impact on credit scores for the Gamers for spends in Casinos.
Improved reach for the Gamers through the unique ‘Live Dealer’ feature of Liger where they can participate in games being played at Offline casinos and see the deals on their handheld devices real time. Such information flow is facilitated through the Blockchain data streaming.
Improved Trust between the Merchant and Gamer is achieved as the Gamer knows that he/she can use Liger to either bet ‘for (through staking)’ or ‘against’ the Casino.
Liger’s Advice to Crypto Token Holders
advises that being an Industry in its neonatal phase, Crypto Token Holders must understand that they need to have their Risk Percentage sorted and stick to it.
Being new Asset classes, it is important to know that this is a ‘High Risk, High Return’ venture and compounding losses will not help. For example, if the stocks are falling and you see a departure from the Roadmap of the ICO from the initial Whitepaper, it is advisable to book your losses and exit.
Allocate a single digit % to them and avoid buying at all dips or to average.
Lastly, choose the Industries that the Crypto serves and go for the ones that have a large Industry base to build its business upon.
This revolutionary cryptocurrency has started its Pre-ICO on 18th April, 2018 which will go on till 10th May, 2018. Post this, the ICO will commence on 11th May, 2018 and go on till 11th June, 2018. During these phases, a bonus will be offered at the base price of 0.025 € per Token.
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, a widely-known investing and trading platform, has wowed the trading community becoming the first company to create an advertisement in the blockchain, as it was first reported by .
The campaign that was named “Greetings from the Blockchain” is address to the fast growing community of blockchain investors and supporters. And its main aim is to show the role of new technologies in changing consumer behavior, needs, demands and expectations.
TD Ameritrade has always loved innovations and has always been striving for applying them in the company’s activities, trying to find the most creative ways to do it.
On their web site the company’s team proudly : “Through a series of transactions we became the first brand to place an ad in the blockchain. Why? Well, we love finding new ways to use emerging technology. So we decided to have a little fun and plant our flag. Okay—technically, we embedded it”.
The ad is presented in a form of an ASCII flag that the users can view visually only on a landing page. Moreover, there you can find links to data on each bitcoin transaction that was carried out with a view to build the ad.
For creating this digital flag with TD Ameritrade’s logo, it was necessary to send 68 bitcoin transactions. The OP_Return feature in bitcoin’s protocol was used by the company to insert the characters. OP_Return functions like the memo space on a check and gives an opportunity to place simple characters and messages within transactions on the blockchain.
And as a result, these 68 transactions with 80 characters per transaction were created. Nevertheless, all of them were invalid, as it is known, no bitcoins were really transferred through them.
Given the nature and peculiarities of blockchain technology, this TD Ameritrade’s ad in a form of flag will be saved unchanged forever on the cryptocurrency’s ledger.
Chief Marketing Officer of TD Ameritrade Denise Karkos explained the idea of their initiative the following way: “I started in digital advertising in 1995, and I remember at Hill Holliday when the first banner ad came up from AT&T. I have always thought about firsts. With our heritage of firsts as a brand, wouldn’t it be fun to be the first to advertise in the blockchain?”
“All the new technologies are fundamentally changing customer expectations and behaviors. For TD Ameritrade, that’s the core of who we are. Innovation is our legacy”, added she.
Let us also remind that it is not the first move of TD Ameritrade related to blockchain technology. TD Ameritrade became the first brokerage firm that took a decision to provide its customers with an opportunity to .
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