They do this by utilizing user information to create profiles vital for successful advertising, though there that is their single greatest weakness. If the end-user is able to actively participate and obtain compensation for their information, then it is possible for advertisers and content producers to cut out the middlemen.
The question is how; the answer is the blockchain as implemented through the network. With many prominent advisors like Neil Patel – Kind Ads is seeking to make the advertising industry more effective to advertisers, profitable to publisher and just as importantly less irritating to the users.
Eliminating the Middleman
Today, advertising networks treat user information as industry secrets, doing everything in their power to minimize access to content producers and advertisers. The result is a near-total monopoly on demographic and interest information vital for effective targeted advertising.
Kind Ads eliminates informational asymmetry by making the entire process entirely open for all involved, especially the end-users. Each user receives a free token when they opt-in to the platform, to which they provide whatever data they feel comfortable sharing. The more complete the information, the more the token is worth.
Advertisers and content producers can see these tokens and use them to determine which advertisements will work best and the most apt channel to use to share the targeted marketing material.
All of this occurs outside of a traditional marketing platform, enabling advertisers, producers, and end-users to set the terms of engagement and allow the protocol to handle all the details without any of the traditional markup industry juggernauts charge.
Improving Value for All Concerned
Every piece of data has value, both to the end-user who supplies it and the content producers and advertisers who use for targeted advertising. By providing complete profiles, the end-users are rewarded with a small part of the value generated in the marketing campaign.
Thus, everyone wins through both the more open exchange of information and in providing a reliable means of guaranteeing that end users simply do not employ advertisement avoidant technologies like adblockers.
This is the crux of the platform – by making advertisements more targeted and appropriate for the content producers site they increase the likelihood that the campaign will result in an elevated return on investment.
It is the bottom line that matters in business, and by lowering the overall cost while maximizing user interest Kind Ads stands to completely revolutionize the online advertising industry. All thanks to the utilization of the blockchain and a simple plugin that users can control with a simple click of the mouse.
Advisors like Neil Patel who founded KISSMetrics, QuickSprout and CrazyEgg, and having helped juggernauts such as Amazon, GM, and Viacom maximize their revenue growth by getting the most out of their advertising dollar will support the vision of Kind Ads.
Kind Ads was founded with the simple mission of creating the first genuine online advertising marketplace of the 21st century. With $20MM in funding and a super potent team, Kind Ads hopes to put reclaim the power from the advertising middlemen and put it in the hands of content producers, advertisers, and end-users.
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After some strong words coming from the U.S Securities and Exchange Commission (SEC) earlier this week, bitcoin has slipped by more than $2500 since Tuesday, March 6th. According to the data available on , bitcoin which was trading at a high of $11,686 on Tuesday has slipped below $9,000 levels in the past 24-hour duration and is currently trading at $9016.14.
The SEC had announced earlier this week that any digital currency platform which is trading or holding the digital assets needs to get registered with the federal agency in order to continue its operations and business further. The SEC during the announcement also said that many online trading platforms appear to investors as being SEC-regulated and registered but the fact is that they are not.
The SEC in its said that “If a platform offers trading of digital assets that are securities and operates as an ‘exchange,’ as defined by the federal securities laws, then the platform must register with the SEC as a national securities exchange or be exempt from registration.”
It further went to add that “The SEC staff has concerns that many online trading platforms appear to investors as SEC-registered and regulated marketplaces when they are not. Many platforms refer to themselves as ‘exchanges’, which can give the misimpression to investors that they are regulated or meet the regulatory standards of a national securities exchange.”
While commenting on the statement of SEC, the spokeswoman at CNBC said: “bitcoin falling 10 percent after the SEC put out this warning which does suggest that US regulators are now more focused on cryptocurrency exchanges, specifically ones that are unregulated.”
Earlier today, the price of the bitcoin slipped well below $9000 hitting it 20-day low to $8520.58after which it managed to recover another $500 price points and is currently trading at just partially above $9,000. However, currently, it’s not just bitcoin but rather the correction seems to have hit the entire cryptomarket which today registered a new month-low of $350 billion market cap which is nearly 47 percent fall from its month high of $518 billion.
Popular crypto-trading nations from around the world are taking some strict regulatory measures to make sure that the investor’s funds remain protected. After the recent hack of Japanese exchange ‘Coincheck’ which reported $500 million of investor’s funds being stolen, the Japan financial watchdog – The Financial Service Agency (FSA) is seen performing on-site checks to make sure that the exchanges are following all the anti-money laundering rules and taking necessary security measures at their end.
The FSA has recently slapped notices to seven crypto exchanges to submit reports of their implementation of rules by the 22nd of March this month. The agency has also – Bit Station and FSHO on the charges of misuse of investor’s funds.
While on the other hand, some industrial experts attribute this fall in the price of bitcoin to the massive made by the Mt. Gox trustee in order to repay the creditors. The trustee -Nobuaki Kobayashi – is said to have dumped $400 million worth BTC over the last six months and the disclosure states that he still has another $1.7billion worth BTC which he might sell anytime in the future. Experts believe that this has caused a lot of fear in the investor community which is willing to shed of its holdings.
However, justifying his stand the holdings, Kobayashi said: “As a result of the consultation with the court, I considered it necessary and reasonable to sell a certain amount of BTC and BCC at this point and secure a certain amount of money for distribution resources, and thus, I sold the amount of BTC and BCC above. I made efforts to sell BTC and BCC at as high a price as possible in light of the market price of BTC and BCC at the timing o the sale.”
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In the wake of Wednesday’s market manipulation incident which caused all kinds of mischief, Binance has issued a hacker bounty. A total of $10 million has been earmarked towards catching hackers and other unscrupulous attackers, with $250,000 offered for information leading to the prosecution of last week’s viacoin pump and dump perpetrators.
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Binance Fires a Warning Shot
Last week, attackers pumped the price of viacoin, using compromised Binance accounts to do their dirty work. The plan was to sell at the top and quickly cash out in bitcoin before the scam could be stopped. According to Binance, the hackers didn’t get away with it, and in fact lost money on the deal after withdrawals were stopped and the fraudulent trades reversed. Not content with having mitigated the attack, the exchange has now announced its intentions to come after the attackers – and it’s seeking the help of the public.
Today, Binance that it is “offering a $250,000 USD equivalent bounty to anyone who supplies information that leads to the legal arrest of the hackers involved in the attempted hacking incident on Binance on March 7th, 2018.” The reward would be paid out in the exchange’s native BNB token.
Deadly Serious or Just Posturing?
Even if the identities of the attackers can be uncovered, the chances of their arrest seem remote. For authorities to act against cryptocurrency exchange hacks, they will demand compelling evidence of a crime, and while what occurred was undoubtedly illegal, the fact that no victims were left out of pocket makes a prosecution unlikely. The $250,000 bounty, therefore, may be interpreted as a warning more than anything. By robustly informing hackers that such behavior will not be tolerated, Binance hopes bad actors will pick a softer target next time. Because the exchange doesn’t require full KYC, the only information it may have on last week’s attackers is an email address and an IP.
Binance Throws $10 Million in the Pot
Binance’ Medium missive : “Furthermore, Binance has currently allocated the equivalent of $10,000,000 USD in crypto reserves for future bounty awards against any illegal hacking attempts on Binance. We have also invited other exchanges and crypto businesses to join our initiative. We welcome their participation at any time.”
The platform is clearly genuine in its desire to clamp down on unlawful activity, and will have no qualms about paying out for information leading to the arrest of hackers. However, the generous sums being waved about could also be interpreted as the exchange flaunting its wealth. Coinbase recently came in for flak after awarding a series of developer grants worth $2,500 apiece – or about 45 seconds of revenue for the U.S. exchange. In pledging $10 million, Binance has demonstrated its might and its determination to thwart anything or anyone that stands in its way.
Do you think there’s any likelihood of Wednesday’s hackers being brought to justice? Let us know in the comments section below.
Images courtesy of Shutterstock, and Binance.
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