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Japanese E-Commerce Giant Rakuten To Launch Its Own Cryptocurrency

Japanese e-commerce giant rakuten to launch its own cryptocurrency

Japanese E-Commerce Giant Rakuten To Launch Its Own Cryptocurrency

Japanese e-commerce giant rakuten to launch its own cryptocurrency

Japan’s largest e-commerce company Rakuten, with a market capitalization of over $12.5 bln, is planning to launch its own cryptocurrency called Rakuten Coin based on Blockchain technology and the existing Rakuten Super Points loyalty program.

The announcement was made by Rakuten CEO and founder Hiroshi Mikitani during his speech at Mobile World Congress in Barcelona on Feb. 27.

Mikitani described the newly announced asset as ‎a “borderless currency,” underlining Rakuten’s vision of differentiating itself from its online retail rivals, like Amazon, Alibaba or eBay and “recreating” the relationship between retailers and merchants.

“Basically, our concept is to recreate the network of retailers and merchants. We do not want to disconnect [them from their customers] but function as a catalyst. That is our philosophy, how to empower society not just provide more convenience,” Mikitani said.

Rakuten Super Points loyalty system was launched 15 years ago and has seen significant success since then, resulting in a total issuance of over 1 trillion Super Points to Rakuten’s customers, roughly equal to $9.1 bln.

The points are obtained every time a customer makes a purchase on the marketplace and can be used to discount future purchases or buy certain products or services on the shopping platform.

The company intends to implement the Blockchain-based loyalty program to attract and engage customers, and use the growing interest in cryptocurrencies to recruit new loyalty members on a global scale.

Rakuten, however, hasn’t released any details about the launch date for the service.

The latest announcement comes almost two years after the Japanese Rakuten acquired the intellectual property assets of bitcoin payment processor, BitNet, and opened the Rakuten Blockchain Lab to explore applications for Blockchain in e-commerce and fintech.

Published at Tue, 27 Feb 2018 22:00:17 +0000

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Ether Price Analysis: Decrease in Buy Volume Pushes Price Lower

Ether Price Analysis

Over the past week, ETH-USD markets have seen a steady bleed as prices have slumped lower and lower. Any buy-back volume the markets managed to see was gradually eroded as the overall trend headed downward:

ETHUSD Macro Trend.png

Figure 1: ETH-USD, 4HR Candles, Gemini, Descending Trendline

As predicted in last week’s ETH-USD analysis, a failure to see any significant increase in buy volume led the market to see further tests of the Fibonacci Retracement values. At the time of this article, the market is rejecting the neckline of the previous Double Bottom Reversal (shown in yellow and noted at the 61% retracement values) and has moved on to retest the 50% retracement:

ETHUSD Fib Retracement.png

Figure 2: ETH-USD, 1HR Candles, GDAX, Fibonacci Retracement Values

Multiple tests of the 50% and 61% values are very common in both downward and upward trends and can sometimes provide great opportunities for short-term market trades due to the predictable support and resistance values. Today’s rejection of the 61% line is not entirely surprising; a lot of volume entered the market upon the arrival of the Double Bottom Reversal from last week, marking a potential turnaround from a strong bear market to a short-lived bull market. Ultimately, after failing to retrace the downtrend of the previous bear market, the bullish trend subsided and continued its way toward lower values.

In the coming days, don’t expect to see any strong upward movement from ETH-USD markets without a test of lower values. As we continue to test the Fibonacci Retracement values, we can expect to see some turbulence surrounding another test of the 50% and ultimately a test of the 61% values. If we manage to slide below the 61% line, there isn’t much in terms of support before the market reaches the lower $200s. A drop below the 61% line could lead to another slip of $50 as the market will ultimately try to find its next line of support.

Summary:

  1. The ETH-USD price has seen a slow descending trend as multiple tests of the established Fibonacci Retracement values have continued.

  2. If ETH-USD drops below the 61% Fibonacci Retracement values, a pullback to the $200s is most likely — this is a significant level of support below the $250s.

Trading and investing in digital assets like bitcoin and ether is highly speculative and comes with many risks. This analysis is for informational purposes and should not be considered investment advice. Statements and financial information on bitcoin Magazine and BTCMedia related sites do not necessarily reflect the opinion of BTCMedia and should not be construed as an endorsement or recommendation to buy, sell or hold. Past performance is not necessarily indicative of future results.

The post Ether Price Analysis: Decrease in Buy Volume Pushes Price Lower appeared first on Bitcoin Magazine.

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