January 26, 2026

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Introducing Meme Factory – district0x

Introducing Meme Factory – district0x

A decentralized marketplace and registry for a new kind of rare digital collectible

Today, the district0x project is happy to announce our largest milestone yet with the public launch of Meme Factory and the distribution of its complementary ERC20 token, DANK.

The idea for Meme Factory is as old as the district0x project itself, and marketplaces for digital collectibles have existed on Ethereum for some time now. But what makes Meme Factory new and different is that at its core it leverages users as active stakeholders to power content creation and curation, as well as ultimately governance over its operation. It’s been a long journey getting here. To recap a rough timeline:

  • We brainstormed an idea for a curation marketplace for memes, loosely based on Simon de la Rouviere’s work on Curation markets.
  • We leveraged Adchain’s Token-Curated Registry design along with a commit/reveal voting scheme to build a completely decentralized content registry.
  • We built a server architecture to store registry data on IPFS, and the necessary GraphQL bridge to communicate it out to clients.
  • We ran a Meme Factory Design Contest to seed the registry with content.
  • We launched the Meme Factory Surveys as an Aragon-powered dApp in order to disseminate consensus on several design decisions, as well as pick contest winners to seed launch day content, with our community.
  • We constructed a new ERC20 token, DANK, and a phone-based verification service to dispense it through a faucet.
  • And we, of course, developed all manner of front and back-end code necessary to push Meme Factory live today.

We’ve produced a ton of supporting documentation discussing the specifics of Meme Factory’s user experience including our How it Works page, video tutorials, and a guided in-app tutorial. We’ll use the rest of this post instead to detail more of our launch-day updates and content, as well as some brief explanations of initial parameterization of the registry.

The Dank Registry

Roughly two days ago, we completed our migration of the Dank Registry to the Ethereum Mainnet. Since then we’ve placed hundreds of pre-release memes into the registry in order to have a full and vibrant marketplace from the moment this post is published. These include a set of ultra-rare 1 of 1 memes, hand crafted and selected by our community as winners in the Meme Factory Design Contest, as well as a special genesis card. In addition, we’ve submitted several series from in-house artists we contracted prior to the launch of Meme Factory. We’ve introduced these in varying rarities and at different price points.

When visiting Meme Factory, you should expect to see not only tons of memes for sale on the marketplace, but also memes bidding for a spot ready to be challenged, as well as active challenges worth voting on. Each challenge, vote, and reveal period on Meme Factory lasts 24 hours. The registry is chock-full of opportunity to increase your DANK token holdings.

DANK Token

With the migration of our smart contracts to mainnet, we’ve also issued all outstanding DANK tokens to valid recipients. As a reminder, the distribution break down looks like this:

If you were part of the Meme Factory Surveys or a winner in the design contest, your DANK have already been distributed to the associated Ethereum address — make sure you’re watching the contract 0x0cb8d0b37c7487b11d57f1f33defa2b1d3cfccfe to see your DANK balances. These will always be displayed on Meme Factory.

If you’re new to this community or weren’t able to participate in the above, there’s still plenty of ways for you to get DANK. The easiest is the DANK faucet, which will dispense up to 2,000 DANK one time with a provided phone number. Your phone number is not retained — we simply use SMS verification to prevent abuse of the faucet. 2,000 DANK is enough for 20 meme submissions!

Getting Started

Want the quickest breakdown of how to get started in Meme Factory?

  1. Make sure you’ve got MetaMask installed!
  2. Claim your initial allotment of DANK
  3. Browse the marketplace and buy your first meme
  4. Vote DANK or STANK for any open votes
  5. Submit your first meme

Want to learn more? Check out the How-it-Works page and video tutorials

Published at Fri, 17 May 2019 18:18:34 +0000

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