GATCOIN provides monetization for consumers’ loyalty points programs and marketing opportunities for businesses based on geographical areas.
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What does the company/project do?
GATCOIN provides monetization for consumers’ loyalty points programs and marketing opportunities for businesses based on geographical areas.
In reference to the first feature, the basic idea is that merchants that work with GATCOIN will provide token incentives, in lieu of traditional points specific to their store. Then, using the GATCOIN platform, one can use those tokens in a number of ways.
For instance, one can spend their accumulated tokens to purchase discounts, or other promotional deals at the respective store. Furthermore, the GATCOIN platform also serves as a partially closed exchange, whereby the merchant points can be traded for GAT tokens, and the GAT tokens can be traded regularly on normal cryptocurrency exchanges.
This way, GATCOIN is providing liquidity for customers who could monetize the points that they have accumulated from various merchants into GAT tokens.
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What are the tokens used for and how can token holders make money?
GAT tokens are needed in order to obtain access to the services on the GAT ecosystem. For merchants, it serves as a payment mechanism. For users, it serves as a way to unlock special discounts and to exchange Merchant Tokens.
On the demand side, the GAT token will appreciate in value based on the uptake of the GATCOIN platform by both interested merchants and consumers. If the platform takes off, then the demand for GAT tokens, which have a fixed supply, should go up.
Another way will be through GATCOIN incentivizing large GAT holders by increasing the probability of getting special/better deals based on how many GAT one is holding.
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Opportunities
– The idea of the monetizing reward points is interesting and there shouldn’t be much competition to the project, at least in the beginning.
– The project provides a way for consumers to access their reward points in one single place instead of having a different app for each merchant, saving a lot of hassle for consumers.
– It is essential for GATCOIN to partner with a large number of merchants to create the network effect so that consumers have incentive to use the platform. The partnership with SK Planet Japan is huge and provides a large number of merchants to GATCOIN right off the bat.
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Concerns
– No working product has been released, so this project is essentially a white paper ICO.
– It looks like Gatcoin is more targeted to avid shoppers who we believe aren’t really cryptocurrency users. It may be difficult for such audience to use cryptocurrency before it gets mainstream. Hence there may be issues with consumer adoption.
– GATCOIN needs to negotiate with each retailer one by one to add their reward program on the platform. This is another area that can slow down adoption of the platform.
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Disclaimer
The information in this video is for educational purposes only and is not investment advice. Please do your own research before making any investment decisions. Cryptocurrency investments are volatile and high risk in nature. Don’t invest more than what you can afford to lose. Crush Crypto makes no representations, warranties, or assurances as to the accuracy, currency or completeness of the content contained in this video or any sites linked to or from this video.
