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HTC Plans to Launch 2nd Gen Blockchain Smartphone in 2019

Htc plans to launch 2nd gen blockchain smartphone in 2019

HTC Plans to Launch 2nd Gen Blockchain Smartphone in 2019

Htc plans to launch 2nd gen blockchain smartphone in 2019

Taiwanese consumer electronics giant HTC has revealed plans to launch a second-generation model of its blockchain-centric smartphone before the end of 2019. The news was announced in a report from English-language Asian IT news source Digitimes on April 29.

According to HTC’s chief decentralized officer Phil Chen, the development is a bid to boost smartphone sales and expand the company’s blockchain ecosystem.

As previously reported, HTC first unveiled plans for its blockchain-focused smartphone, dubbed “Exodus,” in spring 2018, launching the product later that year.

Chen revealed that sales performance for the first-generation Exodus phone had met the company’s expectations, noting that in addition to bitcoin (BTC) and ether (ETH) users, new crypto trading startups had driven demand for the product considerably.

The phone’s second-generation model will reported extend its supported blockchain apps to areas such as browsing, messaging and social media. This will be in addition to the phone’s existing support for cryptocurrency and transaction management, alongside personalized e-wallets.

These new communication blockchain apps will be based on peer-to-peer connections, rather than being routed via cloud or mainframe boards as in the previous generation phone, Chen reportedly added.

Chen referred to the major successes of centralized consumer apps such as taxi service app Uber and accommodation booking site Airbnb as setting a bar for the emerging sector of blockchain and decentralized technologies.

As previously reported, Phil Chen has recently led a new $50 million blockchain-focused venture capital fund, Proof of Capital. The fund has a partnership with HTC in order to allow portfolio firms to work with the company and develop services or products for Exodus and other prospective HTC blockchain initiatives directly.

Earlier this month, blockchain smartphone startup Sirin Labs reportedly laid off a quarter of its workforce, having launched its blockchain smartphone at the end of 2018.

Published at Tue, 30 Apr 2019 07:22:05 +0000

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Blockchain Ad Platform AdEx to Partner with Video Entertainment Platform Stremio

Blockchain-powered ad exchange AdEx will partner with video entertainment platform Stremio to deploy its solutions in the platform’s application.


AdEx to Team Up with Stremio

AdEx is an ad exchange that offers blockchain solutions for the entire online advertising industry. It seeks to entitle end users to decide which ads to see by specifying their preferences and to ensure transparency and fairness for advertisers and publishers.

Stremio, on the other hand, is a semi-open source video entertainment platform launched in 2015. It is designed to host and deliver any kind of video content within the same application. Stremio app has been downloaded by 4 million people so far.

Just like other video platforms, Stremio monetizes through third-party ads. However, most advertisement placement solutions entail non-transparency and complexities related to bidding and publishing and are widely criticized within expert communities.

AdEx diagram

About the AdEx Advertising Platform

AdEx offers a blockchainized solution that ensures automatic payouts for ads to publishers, and guarantees transparency to advertisers. The work on AdEx’s solution is still underway, but the parties have agreed to deploy it when the AdEx team completes the development.

According to AdEx CMO Vanina Ivanova:

The AdEx and Stremio teams will be working closely together on the integration of our solution in their platform once the exchange becomes fully operational. We are looking forward to implementing AdEx in a real-world environment as it will demonstrate the full range of new capabilities and advantages that the blockchain technology can offer to the online advertisement industry.

[youtube https://www.youtube.com/watch?v=cCSY-6h20AY?feature=oembed&w=500&h=281]

Trial by Fire

Once deployed, AdEx can work with any platform. This might prove to be the ultimate real-world test since the Stremio app already has millions of users worldwide. Due to Stremio’s huge audience base and variety of content, the platform is of interest to advertisers from multiple industries.

Nikola Hristov, Head of Adtech at Stremio, stated:

We believe that incorporating such a reliable solution for ad serving in our platform would dramatically enhance our operations and bring the technologies of monetizing to a whole new level. Partnership with AdEx could be a first step in creating the online advertisement industry of tomorrow.

The AdEx team has expressed its confidence that their solution can be smoothly integrated with Stremio, empowering advertisers to reach a multi-million person audience immediately upon integration.

[Disclaimer: This is a sponsored article.]

Can AdEx build a better online advertising model? How will it benefit both advertisers and viewers? Let us know what you think in the comments below.


Images courtesy of AdEx, AdobeStock

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