Business and social media have a connection where both will produce extraordinary profits if properly controlled. Many business products are currently increasing in value due to the role of social media. Actually, it is not only social media that directly increases the profits of a business producer, but also follows the role of influential people who are users of social media. Now we know them with influencers because their presence and the opinions they convey to a business product will have a significant influence on all followers or circles around them. Another term also known as KOL or Key Opinion Leader. Both are almost similar where they generally have a very large number of users on their social media accounts. Therefore, influencers and KOL have a very large contribution to increase sales of a business product.
Such a profession cannot currently be considered one eye. The income they earn is projected at more than 10 billion USD each year globally. This figure can even compete with the level of income from other leading businesses and this value continues to increase by 20% every year. This is considered a great opportunity to connect influencers & KOL with various trademarks throughout the world in order to create more tangible ways to achieve the highest possible profits.
Gemstra is a digital platform that connects trademark owners with influencers & KOL to be able to collaborate in an integrated manner. The aim is to facilitate access of influencers & KOL to all business entities where this has become a previous obstacle. There are still many business platforms out there that don’t yet have a system to connect with the digital world. The social media that is currently being used still does not cover all the people who run the business. This is an obstacle for them to develop their business more broadly.
In addition, other constraints were also felt by influencers & KOLs who did not have a large number of followers. Usually influencers & KOL who have a large number of followers are more able to convince business firms to use their services to market their products. Even though this does not guarantee that all influencers & KOL who have a small number of followers do not have sufficient skills in marketing their products. What really needs to be done is to give them space to show their potential so that they can finally decide to use their services or not. With this platform, influencers & KOLs can be connected directly to trademark owners so that they will find progress more easily.
Gemstra became the first platform to create an influencers & KOL market from around the world. Each of them will be introduced through this platform so that business owners can choose for themselves influencers & KOLs they want to choose. This platform creates a feature called Boutique as a digital space that is specifically used to bring together trademark owners with influencers & KOL. This platform has been established since July 2017. They have succeeded in gathering thousands of users through marketing activities carried out. Gemstra provides a platform that can be used by all trademark owners to sell their products. Influencers & KOLs have the freedom to choose the products they want through a customized storefront.
During its operation, this platform has collected 3 thousand influencers & KOL who are interested in the functionality of this platform. Gemstra has also collected as many as 8 trademarks for the 10 months they operate. This has proven that the roles brought by influencers & KOL have had a tremendous influence where this has increased the interest of trademark owners to work with them. Gemstra uses the global retail market with a profit of up to 24 trillion USD through a -based digital media platform. The use of this technology ensures that this platform uses digital functions in its operational platforms. By utilizing the smart contract system, Gemstra will return the data to influencers & KOL, which enables businesses and trademarks from the retail economy to join the world of influencer & KOL . The benefits can be achieved together by both parties and for this platform itself. This is able to increase influencer & KOL trade which increasingly shows its potential in the global business arena.
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Published at Mon, 15 Apr 2019 05:19:05 +0000
