The largest search engine on the planet, Google, announced formally it will restrict advertisement of “Cryptocurrencies and related content (including but not limited to initial coin offerings, cryptocurrency exchanges, cryptocurrency wallets, and cryptocurrency trading advice),” including aggregators and affiliates regarding “cryptocurrencies and related content.”
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Google Crypto Ad Ban Confirmed
Just days ago, these pages “anecdotal reports of several companies operating in the initial coin offering (ICO) industry, Google is taking steps to restrict the visibility of ICO advertising on its platforms.” As of March 13th, however, Google published , announcing it “will update the Financial services policy to restrict the advertisement of” cryptocurrencies and related content. The policy will be implemented by June of this year. By restrict, it appears some of those ads banned might be able to ultimately advertise with Google by getting certified.
To advertise through Adwords, advertisers will need to: “Be licensed by the relevant financial services authority in the country or countries they are targeting; Ensure their ads and landing pages comply with all Adwords policies; Comply with relevant legal requirements, including those related to complex speculative financial products; Advertisers can request certification with Google starting March 2018 when the application form is published. This policy will apply globally to all accounts that advertise these financial products.”
Their policy comes mere weeks after Facebook announced, as by News.bitcoin.com, “As of a new ruling issued on January 30, ‘ads must not promote financial products and services that are frequently associated with misleading or deceptive promotional practices, such as binary options, initial coin offerings, or cryptocurrency.’”
The economy for online advertisers is a competitive one, and Facebook/Google carve up the lion’s share of that market. Advertisers have long understood negative experiences with shady ads, malware driven links, and so forth sour user experience and thereby chip away at legitimate ads.
“Bad Ads” a Constant Problem
The search giant metrics for cleaning up its “bad ads” problem. Last year, they zapped more than three billion ads, almost twice that of 2016. “We blocked 79 million ads in our network for attempting to send people to malware-laden sites, and removed 400,000 of these unsafe sites last year. And, we removed 66 million ‘trick-to-click’ ads as well as 48 million ads that were attempting to get users to install unwanted software,” the company stressed.
“We’re constantly updating our policies,” the post explained, “as we see new threats emerge. Last year, we added 28 new advertiser policies and 20 new publisher policies to combat new threats and improve the ads experience online. This year, we updated several policies to address ads in unregulated or speculative financial products like binary options, cryptocurrency, foreign exchange markets and contracts for difference (or CFDs).”
Scoldingly, the post revealed, “Many website owners use our advertising platforms, like AdSense, to run Google ads on their sites and content and make money. We paid $12.6 billion to publishing partners in our ad network last year. But in order to make money from Google ads, you have to play by rules— that means respecting the user experience more than the ads.”
In 2017, the company closed-in on 100 billion USD in ad-related business, 20 percent more than the year prior. The danger for many crypto enthusiasts is with the influence Google has on the broader ecosystem. Many worry such a wide net cast might inadvertently scoop up crypto businesses and operations acting legitimately.
What do you think about Google’s ban? Let us know in the comments!
Images via Pixabay, Google.
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A spokesperson for the company indicated that they were very happy with the results so far and moreover they expected to hit the hard cap before the sale closed.
Multiversum defines itself as a fourth generation blockchain. Instead of creating a single blockchain, Multiversum has created a Crypto Relational Database. This unique approach forms chains of data that are flexible to meet the needs of complex corporate and industrial environments.
“Blockchain is transformation in its technology,” says Visioner and Founder, Andrea Taini. “However, it is also limited in its application for complex corporate environments. We have taken the best of blockchain, addressed the commercial failings and generated a powerful, innovative solution with industry strength attributes.”
Multiversum offers faster and more scalable solutions. It seeks to be more competitive by generating more flexible solutions to meet corporate needs in which complex data structures need to be organized in tables (as in relational databases).
At the same time, those structures need to be validated and made immutable with blockchain-based techniques such as increasing traceability and security.
The applies blockchain functionality, without the legacy technical issues, to primary management of databases, application decentralization, auditing, security and reliability.
Multiversum can deliver complex data organization using Proof of Integrity validation (cryptographic proof of server code) in place of more time consuming and energy hungry Proof of Work as well as replacing the slower Proof of Stake validation.
In addition, Multiversum will feature ERC-20/ERC-23 integration allowing coins and tokens from other solutions to be hosted on its chain. This integration works both ways with the Multiversum coin, MTV, able to hosted on other chains using notary services as an external confirmation method.
Multiversum technology pushes traditional blockchain beyond its current limits, by enhancing the data layer through self-verifying and distributed structures of organized data entities, related one to another by symbolic links.
It sets the foundations for a decentralized and distributed system of coherent self-verifying transactions.
delivers an Crypto Relational Database (an advanced and organized data storage solution) which can handle not just a single data-type, but a series of data entities grouped in graphs of complex data structures related to one another.
“Relations are now first class citizens of the blockchain and are assured by cryptographic methods,” says Taini. “Each one of them, when a state change is requested, will have its own sub-chain splitting from the original branch, that will rejoin after the operation, in order to be validated.”
Therefore Multiversum is an evolved blockchain technology, offering unique features to overcome the previously analyzed inconveniences, with a set a crypto-validation and distribution techniques fit for every environment: Administrative, Industrial, Financial and Governmental.
Core to the management team and the vision of Multiversum green approach is the insignificant energy costs and next to zero environmental footprint. This has been influenced by one of Multiversum’s top advisors, Michele Orzan, who is also the founder of not-for-profit Greenwill initiative.
The Multiversum Pre ICO will run from the 1st of March until the end of the month, with the main ICO starting on April 4th.
For more information, please visit
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Daily bitcoin News Update
As of now, there are exactly three nations in the world that are tied in the first spot as the frontrunners in the bitcoin race. Japan, the U.S., and South Korea are jointly leading the bitcoin revolution. South Korea, in particular, has leaped onto the scene after China’s ban pushed it into the background. This is the country expected to stimulate bitcoin’s next major growth spurt.
The latest news is that South Korea’s Internet giant, Kakao Corp (KRX:035720), is going to be integrating bitcoin and a bunch of other cryptos across all of its Internet platforms. Consider Kakao to be the.
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