January 2, 2019

Ethereum Starts 2019 Regaining 2nd Place in Crypto Ranking

Bitcoinist.com

When did that happen? It seems that without anyone noticing, the struggling cryptocurrency Ethereum reclaimed its title as the second most valuable crypto on the market.

Whichever way you throw it, 2018 was a desperate year for Ethereum fans. Apart from a jubilant January with ether trading at over $1,300, the world’s second most popular crypto went from bad to worse.

Why Did Ethereum Fall in 2018?

Co-founder of Ethereum and ConsenSys Head Joseph Lubin brushed the price plummet off as a speculative bubble, explaining that the crypto world had already been through six similar ones before.

Other critics said that the collapse of ETH 00 was inevitable and that its value would eventually go to zero. The blockchain’s scalability issues and ICO dumping were also cited as major causes–not to mention Ethereum whales swiping their tails and making the markets move.

But, things move fast in this industry, and all of that was so last year. It’s great news for downtrodden ether fans today as the currency regains its second place slot with a massive 80 percent increase over the last 30 days–from $83 to $150.

ETH Back Where it Belongs

Ethereum has reclaimed its place as the second most valuable cryptocurrency in the market. And who would have called it? Does this mean that the next Bullrun on its way?

For many, that would be premature. Those quick to criticize the altcoin are already brushing the pump off to the upcoming fork, and say to beware of buying in now.

Ethereum fork coming up soon makes it worth being very cautious with any bearish bias. Still trading what I see on the charts but if ETH decides to go on a run then I'd have to think the rest of the market would follow to some extent.

— NebraskanGooner (@nebraskangooner) January 2, 2019

Others say that it won’t be too long before another ICO dump restores things to the way they were.

But whatever happens from now for Ethereum, let its fans enjoy the moment. ETH is back where it belongs as the most important altcoin, and they can savor that for now.

Will Ethereum lock in the number two spot in 2019? Share your prediction below!

Images courtesy of Shutterstock

The post Ethereum Starts 2019 Regaining 2nd Place in Crypto Ranking appeared first on Bitcoinist.com.

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March 23, 2017

Brave Browser Creates Ad Platform Using New Ethereum Token

The Brave internet browser has changed the way people around the world use the Internet by making made browsing faster and safer in addition to integrating bitcoin’s peer-to-peer value to many new users and new wallets. Now, Brave takes another step into changing the online Internet experience by creating a new ad platform using a new digital token based on Ethereum technology.

Brave is very focused on improving the online experience, and this new token-based system called BAT (Basic Attention Token) has multiple benefits for users, advertisers, and online publishers. Integrating BAT with blockchain technology ensures user anonymity and fairness while using Ethereum gives them experienced support from a market leader in smart contract technology.

This is the second major partnership for Ethereum in as many months, following their announcement of the Enterprise Ethereum Alliance in New York a few weeks ago. Fortune 100 corporations like Intel, Microsoft, and J.P. Morgan have agreed to use Ethereum to expand their fintech and smart contract aspirations through Ethereum’s platform.

Brave CEO Brendan Eich told Bitcoinist:

We need the smart contract support in Ethereum…Smart contracts to implement tokens are proven there, with lots of precedents. bitcoin does not support smart contracts. We used ETH since that is where the token launches and predicate smart contract work needed for them has been done.

Users will opt-in to receive advertising. If they do, their attention will be privately monitored on-device in the Brave browser, without tracking. Publishers will be rewarded accordingly with BATs, which are tokens of exchange in a secure, private, and anonymous advertising system based on the browser and the mobile app web view.

Users will also get a share of BATs for participating. BAT keeps the data on the device, encrypts the data, and shields the identities of Brave’s users.

BAT BRINGS EVERYONE VALUE

The BAT token helps serve each user in the model in different ways. For the online user, they get enhanced privacy and security when introduced to an ad. The ads are more relevant and they get BAT tokens.

Advertisers get more targeted ads, higher revenue and less fraud in the ad system. Online publishers enjoy less expensive customer attention, less fraud, and better attribution.

You can see the BAT whitepaper here. Brave will be offering a BAT crowd sale in the near future and will have a scheduled roll-out for the new platform in three phases throughout 2017. For notifications of these Brave updates, head to their dedicated BAT token website.

How will Brave’s BAT project affect the future of online advertising? Let us know what you think below.

Images courtesy of Brave, Basic Attention Token, AdobeStock

The post Brave Browser Creates Ad Platform Using New Ethereum Token appeared first on Bitcoinist.com.