English Premier League soccer team West Ham United turns to to . The “fan ,” powered by will allow West Ham’s 40 million supporters to vote on club decisions and gain access to exclusive rewards.
The fan initiative has already been adopted by Juventus and Paris St. Germaine and comes during a wave of mainstream . Just this week, .
West Ham United is proud to announce a partnership with , the -based fan engagement platform.
— West Ham United (@WestHamUtd)
Official token of West Ham United
Launching in time for the 2019/2020 season, fans will be able to buy, collect, and “hunt” for the fan . The more they collect, the more influence they have over club decisions. Fans can also cash in their for “once-in-a-lifetime experiences.”
The West Ham will be issued by platform Socios.com and tradable against the platform’s native ChiliZ (CHZ).
Chilizens!
The first Premier League team to join the platform, look forward to exchanging your for WHU Fan when the app is live! 👏
— Chiliz ($CHZ) (@Chiliz)
In West Ham’s official announcement, the club describes the initiative as:
“A first-of-its-kind mobile app for football fans, where fans acquire the ability to vote – by buying, earning or hunting for Fan – on selected club decisions, earn club rewards and compete for once-in-a-lifetime experiences.”
What is Socios?
Socios.com describes itself as a “new app for football fans” which gives users unprecedented access to voting rights to their favorite clubs. Having inked deals with European mega-clubs Juventus and Paris St. Germain, West Ham is the first Premier League club to sign up.
The platform’s native crypto CHZ has received significant . Alexandre Dreyfus, CEO & Founder of socios.com explains:
“We’re building a strong eco-system of top-tier clubs from the best and most exciting leagues across the world and are very excited to have West Ham United as the first Premier League club to drive the evolution of football fan engagement.”
Mainstream crypto adoption finally here?
It’s yet another mainstream partnership in the space. As , Jaguar Land Rover this week inked a deal with crypto platform . The partnership will see drivers earn rewards for sharing traffic information:
“Jaguar Land Rover is testing smart technology that will incentive drivers to earn crypto while driving. It sounds like a commuter’s dream come true. Drivers earn crypto rewards in exchange for sharing data surrounding “useful road [conditions]…such as traffic congestion or potholes.”
BREAKING: Jaguar Land Rover has partnered with to enable car owners & drivers to earn .
We’re talking digital wallets, , and an entire ecosystem.
THE VIRUS IS SPREADING 🚀
— Pomp 🌪 (@APompliano)
The rewards can then be exchanged for travel costs such as paying tolls, parking, or EV charging payments.
It seems that the next wave of is centered around rewards and customer loyalty. These commercial partnership give a nod of confidence to the nascent and market.
Published at Tue, 30 Apr 2019 11:12:56 +0000
