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The digital world has moved towards the “App Economy” where mobile applications are gradually replacing websites and other software when it comes to tools, utilities, information, and entertainment. Apptrade, the OpenLedger powered platform has understood the potential of apps to change the future of the internet and the growing needs of app developers and investors to create the “Kickstarter for Apps on the Blockchain”.

Earlier last month, the platform announced the Initial Token Offering of its APPX digital tokens. The crowdsale that started on February 28, 2017, will go on till the end of April 2017. As the ITO continues to garner a great response from the community, Apptrade invites app developers, publishers, and cryptocurrency investors to take part in the campaign to gain a stake in the promising initiative.

Apptrade has set a minimum fundraising goal of US$1 million, with a maximum cap of US$5 million. The platform has set aside a total of 8 million APPX tokens for the ITO participants, with another 250,000 earmarked for marketing purposes.

The number of APPX tokens will remain fixed throughout, and any unsold tokens during the ITO will be distributed equally among all the APPX token holders following the completion of crowdsale. The platform appreciates the community’s support, and as an incentive, it will back the total 8.25 million APPX tokens with 20% of its future revenues.

The Apptrade platform creates a unique opportunity for investors and developers, allowing them to pool their products into portfolios for effective promotion and attractive investment opportunities. The participants of each portfolio will ensure that their applications are maintained up-to-date and cross-promoted with other apps in the portfolio.

App creators have the flexibility to choose whether they want to be part of an existing portfolio or create a new one and allow others to join. At the same time, the platform ensures the quality of the applications included in the portfolios so that everyone involved profits from the collaborative effort.

In the words of Daniel Pineda, the Founder of Apptrade;

*“With the transparency and security of OpenLedger, Apptrade can fully embrace this new form of collaborative marketing and funding. If one or a few of the brands go viral and become hits, it should put eyes on the rest of the brands in the group. Our mission is to improve access to value for content creators worldwide.”

For investors, Apptrade cuts down a lot of time and effort otherwise required to conduct in-depth due diligence of applications before putting their money on it. The state-of-the-art market analytics and analysis tools keep the sponsors of the portfolio updated about the trends including the economic trajectory and performance.

The platform’s benefit is explained by OpenLedger’s CEO Ronny Boesing, who said,

“Apptrade is the most intelligent way to buy, sell and invest in apps thanks to the tools provided enabling the VC to look at SEO and social data when doing acquisitions. To be able to invest in many apps at once and have all the compliance and tracking done automatically is simply amazing. It is the essence of innovation on the blockchain and will attract brokers worldwide.”

The risk element associated with investments made on Apptrade’s app portfolios is much lesser than conventional investment methods. By investing in a portfolio’s success, the sponsor will gain exclusive access to revenue sharing opportunities while diversifying risks. The app portfolio marketplace is housed in OpenLedger DEX, where all activities are recorded on a public ledger for transparent and immutable bookkeeping and record maintenance. Sponsors owning APPX tokens stand to gain access to the cash flow generated by the portfolio apps on Apptrade.

The combination of Apptrade and OpenLedger is an ideal mix that not only helps app developers and publishers gain access to much-required funds for further development, promotion and other business related activities, but also offers potential lucrative returns on the investment made by the sponsors.

Apptrade ICO is still open for investors who wish to be part of the lucrative ecosystem. They can invest in the platform to receive APPX tokens here.

[Note: This is a sponsored article]

Images courtesy of apptrade,

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