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Bloq Outlines Blockchain Solutions for Trade Finance and Supply Chain Management

Bloq Outlines Blockchain Solutions for Trade Finance and Supply Chain Management

Bloq, a Chicago-based blockchain developer and software startup, is now developing blockchain platforms and best practices for one of the most promising use cases for blockchain technology: trade finance and supply chain management.

Interest in the use of blockchain for trade is growing rapidly as companies and organizations like IBM, Microsoft, Hyperledger, JP Morgan and Walmart recognize that antiquated trade systems are long overdue for a complete restructuring and that blockchain technology has the potential to revolutionize the systems that make up global trade.

A common problem with current trade systems is fraud. The trip from farm or factory to store shelves involves numerous opportunities to falsify shipping documents and alter shipping container records or contents with little accountability.

“Global supply chain management has drastically changed in the last 10-15 years,” William Nieusma, Vice President, Government Strategy at Bloq told bitcoin Magazine: “Regulatory mandates, operational complexity and data security concerns have ramped up the pressure to overhaul these outdated systems.”

Nieusma is one of the authors of Bloq’s recently released white paper, “Accelerating Global Trade Processes with Blockchain,” designed to introduce their new project to develop a model blockchain network for companies involved in trade.

“But it’s not all doom-and-gloom; adopters of blockchain-based systems can cut costs, improve customer service and find new, verified business partners,” added Nieusma.

Alan Cohn, attorney and consultant and advisor to Bloq told us:

“Global trade is an area where blockchain can play a transformative role, not just for industry but also for government.”

Nieusma noted that Bloq believes that in the future, the most significant and valuable business systems, including trade, will run on blockchains.

IBM has recognized the potential of blockchain and trade. In partnership with seven European banks, it is building a pilot blockchain trade program with Hyperledger to enable companies like Walmart and Maersk to use blockchain technology to better track the movement of farm and factory products to the store shelves.

Microsoft is also building a model trade program using the Ethereum blockchain in a pilot project with JPMorgan.

Blockchain Tech and Trade Are a Perfect Fit

Trade finance and supply management lend themselves well to the particular advantages of blockchain technology. The Bloq white paper states:

Blockchain technology holds considerable promise to substantially improve supply chain security and transparency. Blockchain’s inherent architectural attributes solve several weaknesses in current trade IT systems and processes to ensure information immutability and transaction auditing, thereby increasing trade value capture and value creation.

Bloq’s model trade platform promises companies high levels of cybersecurity, reduced waiting times, transparency, ease of revenue payments, low infrastructure investment, easily auditable transactions, efficient accommodation for additional participants, immutability and automatic bonding and payments through smart contracts.

Bloq plans to build a “permissioned, federated network” built on the bitcoin blockchain that, depending on the client’s needs, will also support Ethereum and Hyperledger. Nieusma said:

“Bloq believes that the future is a multi-chain, multi-network world and that interoperability is a guiding principle in network buildout.”

The Bloq program will connect all parties involved in a trade including buyers, banks, sellers and transporters so that information about a shipment is distributed among all involved parties at the same time.

As the white paper states:

“Trade can be safer, more secure, and more profitable with less human error. We hope this discussion leads to an evolution in trade that benefits all stakeholders.”

The post Bloq Outlines Blockchain Solutions for Trade Finance and Supply Chain Management appeared first on Bitcoin Magazine.

Blockchain Ad Platform AdEx to Partner with Video Entertainment Platform Stremio

Blockchain-powered ad exchange AdEx will partner with video entertainment platform Stremio to deploy its solutions in the platform’s application.


AdEx to Team Up with Stremio

AdEx is an ad exchange that offers blockchain solutions for the entire online advertising industry. It seeks to entitle end users to decide which ads to see by specifying their preferences and to ensure transparency and fairness for advertisers and publishers.

Stremio, on the other hand, is a semi-open source video entertainment platform launched in 2015. It is designed to host and deliver any kind of video content within the same application. Stremio app has been downloaded by 4 million people so far.

Just like other video platforms, Stremio monetizes through third-party ads. However, most advertisement placement solutions entail non-transparency and complexities related to bidding and publishing and are widely criticized within expert communities.

AdEx diagram

About the AdEx Advertising Platform

AdEx offers a blockchainized solution that ensures automatic payouts for ads to publishers, and guarantees transparency to advertisers. The work on AdEx’s solution is still underway, but the parties have agreed to deploy it when the AdEx team completes the development.

According to AdEx CMO Vanina Ivanova:

The AdEx and Stremio teams will be working closely together on the integration of our solution in their platform once the exchange becomes fully operational. We are looking forward to implementing AdEx in a real-world environment as it will demonstrate the full range of new capabilities and advantages that the blockchain technology can offer to the online advertisement industry.

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Trial by Fire

Once deployed, AdEx can work with any platform. This might prove to be the ultimate real-world test since the Stremio app already has millions of users worldwide. Due to Stremio’s huge audience base and variety of content, the platform is of interest to advertisers from multiple industries.

Nikola Hristov, Head of Adtech at Stremio, stated:

We believe that incorporating such a reliable solution for ad serving in our platform would dramatically enhance our operations and bring the technologies of monetizing to a whole new level. Partnership with AdEx could be a first step in creating the online advertisement industry of tomorrow.

The AdEx team has expressed its confidence that their solution can be smoothly integrated with Stremio, empowering advertisers to reach a multi-million person audience immediately upon integration.

[Disclaimer: This is a sponsored article.]

Can AdEx build a better online advertising model? How will it benefit both advertisers and viewers? Let us know what you think in the comments below.


Images courtesy of AdEx, AdobeStock

The post Blockchain Ad Platform AdEx to Partner with Video Entertainment Platform Stremio appeared first on Bitcoinist.com.