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What’s the state of bitcoin [BTC] today? In PwC’s 2018 survey of 600 executives from 15 territories, 84% say their organizations have at least some involvement with bitcoin [BTC] technology. Everyone is talking about bitcoin [BTC], and no one wants to be left behind. But trust challenges — in the technology, with partners and users, and amidst regulatory uncertainty — could stall progress. Discover four strategies in PwC’s global bitcoin [BTC] survey to navigate this new world.