Family ranches operate at high standards and create
best-in-class product but rarely receive best-in-class
prices. By utilizing the transparency and immutability of
a blockchain the rancher can bring those high standards to the consumer thus resulting in premium prices.
BeefChain’s goal is to give the consumer absolute trust in the provenance of their food. We do this by combining USDA certified “pasture to table” traceability with the
immutability and transparency of blockchain technology.
—Rob Jennings, CEO
