Blockchain 101: An Overview for Marketers “The technology most likely to change the next decade of business is not the social web, big data, the cloud, robotics, or even artificial intelligence. It’s the blockchain…” (Harvard Business Review). Blockchain technology will innovate and disrupt almost every industry – including marketing. But do you understand what it is and how it will impact your job — or even your personal life? We are privileged to have popular speaker and blockchain guru Lindsley Medlin as our guide to talk us through what we need to know as marketers. Blockchain will have an impact on our personal lives as well through data privacy and new job creation. Many existing jobs will require a new knowledge of and ability to work with blockchain. Blockchain is more than bitcoin and cryptocurrencies. Blockchain solutions are impacting healthcare, data privacy, supply chain, finance & banking, and more. In this presentation you’ll learn: what a blockchain is the benefits of blockchain why blockchain is important how blockchain works bitcoin, Ethereum, smart contracts, and other current use cases in marketing and digital advertising You don’t need to be a technical person; this is designed for beginners. You’ll gain a basic understanding of blockchain and be able to speak about it intelligently. Your Expert Speaker Lindsley Medlin is an international executive with more than 30 years of experience building and running businesses. He holds a Bachelor of Arts in Economics and an MBA in Marketing, both from Rutgers University, as well as a Graduate Marketing Certificate from the SMU Cox School of Business in Dallas, Texas. Additionally, he is a Certified Blockchain Professional™, a Certified Blockchain Expert, and a Certified Ethereum Expert. Mr. Medlin is a published author, speaker, and consultant.
starting on 2018-12-14 07:00:00
Address:
1 Convent Road
07960 Morristown
United States
