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Bitcoin Giant Coinbase Drops Hacking Team C-Suite After Public Outcry

Bitcoin giant coinbase drops hacking team c-suite after public outcry

Bitcoin Giant Coinbase Drops Hacking Team C-Suite After Public Outcry

Bitcoin giant coinbase drops hacking team c-suite after public outcry

Crypto Analytics Group Neutrino Acquired, Controversy Ensues

What a past couple of weeks it has been for Coinbase. The San Francisco-headquartered added XRP to its Pro and Consumer platforms in rapid succession, and the firm acquired Neutrino, an analytics and research startup.  In a company statement, the now-Neutrino owner, valued at a hefty $8 billion, noted that it participated in this business deal due to the importance of blockchain data in its raison d’etre of creating a global open financial system.

Coinbase added that Neutrino’s roster of offerings would allow it to prevent the theft of digital assets, delve into ransomware attacks, and most importantly, identify bad actors in the ecosystem.

Just days, if not hours after Coinbase made this announcement, investor discovered that members of the Neutrino team aren’t God-given angels. Chief executive of the analytics unit, Giancarlo Russo, along with two other C-suite members, actively participate in Hacking Team, a cybersecurity startup that sold spyware and questionable pieces of software to purportedly human rights abuser groups and governments. The prime example that critics took to was the Hacking Team’s involvement with the Saudi Arabian government, specifically the case in which the company may have aided the seeming murder of journalist Jamal Khashoggi.

But in a surprise turn of events, CEO Brian Armstrong claims that due to a “gap in our diligence process,” the Coinbase team didn’t properly evaluate all of Neutrino’s facets and how it relates to its mission and values. Thus, Armstrong revealed:

We took some time to dig further into this over the past week, and together with the Neutrino team have come to an agreement: those who previously worked at Hacking Team (despite the fact that they have no current affiliation with Hacking Team), will transition out of Coinbase.

#DeleteCoinbase Continues To Gain Traction

Although Coinbase arguably made the right move in dropping those affiliated with Hacking Team, some argue that the startup is still well in the wrong. More specifically, in an interview conducted late last week, Christine Sandler of the company told business outlet Cheddar that its previous blockchain analytics partners partook in shady dealings.

In fact, Sandler, who is currently Coinbase’s head of sales and product, noted that her company’s previous blockchain analytics partners were selling data to third parties, as reported by this outlet.

Mike Dudas of The Block recently explained more about the exchange’s previous partners and their dealings. Citing sources, he noted that Coinbase cut ties with analytics powerhouse Chainalysis due to a growing discomfort with the data required for Know Your Transaction, which is “extremely powerful and de-anonymizing.”

This, along with other recent developments, has led some to only double-down on this movement to curb the world’s most well-recognized crypto startup. Bitcoin diehard Vortex recently noted that in spite of Coinbase deciding to ‘man-up’, the company still has a “huge track record of bad business practices.”

Moreover, there is still controversy about whether the startup accepted payment for the somewhat back-door listing of XRP. Even if the company didn’t get paid, there is still controversy regarding the regulatory status of the recent addition, as some cynics argue that the Ripple-backed digital asset is more security than a commodity or otherwise.

Title Image Courtesy of Marco Verch Via Flickr

Published at Tue, 05 Mar 2019 03:05:38 +0000

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Decentralized Ad Platform Developer AdEx Announces Token Sale

In an official blog post published today, decentralized ad exchange platform AdEx has announced that it will be holding a token sale, which is scheduled to begin June 30th, 2017. The project seeks to raise 40 000 ETH over the course of the crowdsale.


About the AdEx Project

Current advertising networks like Google AdSense, Adsterra, ShareASale, and others are fraught with problems, not the least of which are ad fraud and lack of consumer privacy.

AdEx aims to change all of that by developing a decentralized blockchain-based ad exchange that will benefit all parties – advertisers, publishers, and consumers – while bringing data security, fraud protection, clear and accurate reporting, and numerous other advantages of blockchain technology to the online ad market.

Co-founder and CEO of AdEx Ivo Georgiev explains:

Co-founder and CEO of AdEx Ivo Georgiev

The solution offered by AdEx seeks to benefit all parties involved in the online advertising ecosystem, which means end users as well as advertisers and publishers, while removing unnecessary and downright risky elements currently associated with centralized infrastructure.

Once launched, the AdEx Network will enable transparency for advertisers, better ad serving control for publishers, and more control over privacy and ad preferences for consumers.

The Technology Behind the AdEx Platform

Developed on the Ethereum blockchain, one of the core strengths of the AdEx platform will be its use of smart contracts. A smart contract is a piece of software, executed on the Ethereum blockchain, that contains all of the terms, rules, and regulations for negotiating the terms of a contract. It automatically verifies the contract and then executes the agreed upon terms.

In the case of AdEx, these smart contracts will ensure the removal of third party intermediaries and ensure complete transparency of the entire system, from ad selection and tracking to bidding and payment.  The complexities of choosing and tracking ads and facilitating bidding and payment will be defined in these smart contracts, simplifying and securing the entire process.

AdEx diagram

To mitigate the high costs associated with storage on the blockchain, AdEx will be utilizing IPFS (InterPlanetary File System) to host advertising related media such as images, videos, and larger data. Developed in 2014 by Protocol Labs, IPFS is described as a peer-to-peer hypermedia distribution protocol that allows for fast, secure storage and retrieval of data.

The AdEx team is also working on prototypes that incorporate several second layer solutions that will operate on top of Ethereum. These solutions will enable advertisers and publishers to easily interact while avoiding any potential blockchain limitations regarding speed and transaction fees. AdEx plans to implement IOTA as a future second layer to further improve the platform’s scalability.

Because AdEx is designed to be compatible with most of the existing ad tech industry, the process of adoption and integration by publishers and advertisers is easy. AdEx can be used in websites, mobile and desktop applications, and even embedded devices.

ADX Tokens and the Token Sale

The crowdsale, which begins on June 30, 2017, and runs through July 30, 2017, will fund the initial development and adoption of the AdEx advertising network. AdEx tokens (ADX) will use ERC20, a standard protocol for smart contract systems powered by native tokens. This will ensure the platform’s compatibility with other Ethereum-powered solutions.

AdEx token crowdsale

In order to estimate and optimize the perfect supply of native tokens for the token sale, AdEx has partnered with WINGS Foundation, the developer of WINGS DAO. The project also engages the social graph of the WINGS DAO crypto-experts to maximize potential project backers who can serve as product champions and evangelists, allowing AdEx to quickly go to market.

The terms of the ADX token sale are as follows:

  • Crowdsale duration: 1 month
  • Start date: June 30, 2017
  • End date: July 30, 2017
  • Total number of ADX tokens: 100,000,000
  • Number of ADX tokens available for sale: 80,000,000
  • Currencies accepted: ETH
  • Token price: 1 ETH = 900 ADX
  • Campaign cap: 40,000 ETH

Over the course of the token crowdsale, 80% of all ADX tokens will be available for distribution among the supporters. Of the remaining twenty percent, 16% will be reserved for developers and advisors, which will be vested for a year to ensure the smooth development of the platform. The remaining 4% will be distributed between WINGS DAO community and the bounty campaign participants, as shown in the picture below.

AdEx 20% distribution breakdown

During the campaign, only ETH transactions will be accepted. The address for contributions will be published at tokens.adex.network once the token sale has begun.

Future Plans

The first AdEx advertising platform prototype is scheduled for release as early as February 2018. It will include basic core features such as an ad bidding system, a front-end for advertisers publishers, and an SDK for publishers. The prototype will primarily focus on native and display advertising.

To ensure transparency, the prototype will undergo a stringent audit by an independent third party prior to release and its code will be completely open-source.

In the year following the successful release of its prototype, AdEx will focus heavily on business development as determined by both market needs and community feedback. During this time, AdEx plans to roll out major improvements to the platform, including user targeting and reporting, full integration of SDK, and video advertising.

By January 2019, AdEx plans to release AdEx v.2, which seeks to accommodate the needs of the increasing number of publishers and advertisers using the platform. The v.2 solution will essentially be a complete technological revamp, scaling the entire solution upward and possibly extending to other blockchains such as Aeternity or RSK.

Do you think the AdEx advertising platform will adequately address the shortcomings and failures of the current online advertising industry? What do you think is the most exciting aspect of this project? Let us know in the comments below.


Images courtesy of AdEx, AdobeStock

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