By : Crypto price-tracking website CoinMarketCap is sponsoring the Beitar Jerusalem Football Club, an Israeli soccer team. And Israel’s most famous footballer, Yossi Benayoun, is a investor. Benayoun retired from Beitar Jerusalem last month.
Beitar Jerusalem Scores CoinMarketCap Sponsorship
Luke Wagman, the CEO of CoinMarketCap, proudly touted the . A giddy Wagman even suggested that CoinMarketCap’s sporty new uniforms brought Beitar Jerusalem some good luck in a friendly match against Madrid.
“Thrilled to be featured on the Beitar Jerusalem Football Club’s uniforms yesterday in their match versus Atlético Madrid. They won 2-1! It is exciting to see crypto getting more mainstream attention.”
Crypto price tracking platform CoinMarketCap is sponsoring the Beitar Jerusalem Football Club. | Source: Luke Wagman/Twitter
executive Alexandre Dreyfus congratulated Wagman, saying this is the just the beginning.
Dreyfus tweeted: “Football and crypto 😉 Getting there.”
Football and crypto 😉 getting there 😉
— Alexandre Dreyfus (@alex_dreyfus)
Soccer Clubs Are Embracing Crypto
The CoinMarketCap sponsorship is the latest example of the incremental merging of the crypto world with sports and pop culture. According to BlockTV, are slowly starting to “take over football” (video below).
On the surface, this might sound trivial. However, the implications are unmistakable: The increasing integration of crypto into mainstream culture is a sign that virtual currencies like aren’t going away.
As in July 2018, Gibraltar United became the first football team to pay its players in . Getting paid in is useful for foreign players who struggle to open bank accounts in Gibraltar. It also helps them avoid taxes and fees.
are taking over football! With sponsoring the jerseys in the Vs , our was there to see who was taking on the crypto message. See full report:
— BLOCKTV (@BLOCKTVnews)
One of the Richest Football Clubs Hops on bitcoin Bandwagon
Other football teams in Europe have also embraced crypto. In September 2018, French soccer powerhouse Paris Saint-Germain announced plans to launch its own under a partnership with Malta-based company Socios.
Paris Saint-Germain is one of the richest football clubs in the world. In 2017, the club paid a record $263 million to recruit Brazilian football star Neymar from Barcelona. That is the most expensive transfer fee in European football history.
Alex Dreyfus, the CEO of Socios and Chiliz, that he’s bringing other top soccer clubs into the crypto-sphere.
“We are focusing on on-boarding the biggest clubs in Europe. Outside of France, our priority is clubs in the UK, Italy, Spain and Germany.”
One of the World’s Wealthiest Football Clubs is Launching a
— CCN.com (@CCNMarkets)
bitcoin Is Gaining Mainstream Traction
In August 2018, Brazilian superstar Ronaldo de Assis Moreira (a.k.a. – Ronaldinho) launched an ambitious that aims to develop a betting platform and create virtual-reality stadiums that will include a database of fantasy football teams.
Then, four months later — in December 2018 — Brazilian football club Atletico Mineiro hopped on the crypto bandwagon when it announced plans to create a for fans called “Galo Coins.”
Obviously, not all of these projects will succeed. But the fact that marquee stars in soccer — the most popular sport in the world, with 4 billion fans — are taking notice is a bullish sign for the industry.
And last week, the crypto community scored a major PR victory when it won mainstream media attention on the hit CBS News show “60 Minutes.” Being spotlighted on the popular magazine program was a watershed moment for the budding ecosystem.
Searches Rocket to 13-Month High Amid ’60 Minutes’ Hype
— CCN.com (@CCNMarkets)
For reference, viewership for the May 12 episode of “60 Minutes” totaled 7.9 million.
By comparison, the May 19 -focused episode . That’s a 14.29% ratings spike, courtesy of the “crypto bump.”
The -centric episode of “60 Minutes” that aired May 19, 2019, notched 8.2 million viewers. | Source: Nielsen Ratings
Published at Fri, 24 May 2019 18:57:25 +0000
