AWS Blockchain Is a Marketing Trick — and It’s Working, Kind of..

AWS Blockchain Is a Marketing Trick — and It’s Working, Kind of..

Author: Dillon Vincent Co-Founder of Atra Blockchain Services — https://atra.io

Large cloud computing companies have recently started trending in the blockchain space. They have given a lot of thought to their product offerings and have managed to come up with one successful aspect, and that’s the marketing of these well thought out products. It’s too bad that the products aren’t actually what they seem or I’d be okay with them jacking the hype in the decentralized space and dragging it down for a lackluster finish into a centralized service plan on their platform.

I’m a huge believer in the future of decentralized technology and I think it’s my duty to inform the public of what is actually being pushed as a blockchain product from the cloud computing companies such as AWS, IBM, Azure, Oracle.

There is truth in what is being advertised as blockchain products by cloud companies, and that truth is that yes, they use blockchains such as Ethereum. But the key difference between their implementation and that of the real Ethereum main network is just that, they aren’t the Ethereum main network. Any implementation of the Ethereum protocol that is not the main network and claims to be able to achieve the same decentralization or security is an imposter. What the public sees and thinks are two different things, and these companies offering centralized blockchain services are loving it. They advertise a “blockchain” and everyone immediately thinks of Ethereum and decentralization and starts investing into the ETH token. Wrong! They are in no way, shape, or form connected besides that they use the same blockchain platform — however, it’s implemented in very different ways.

Let’s take a second and read what AWS says about their blockchain as a service:

“If you need a centralized ledger that records all application data changes, and maintains an immutable record of these changes, AWS provides a ledger database.”

That’s a big difference between what a majority of people see and hear they are releasing, they even come out and say it cen-tral-ized.

This is the main point I want to get across to people: yes, these companies are using blockchain but they are not decentralized and should not be associated with any use case or market value of decentralized blockchains, tokens, file systems, etc.

If you are a company looking to explore blockchain and the benefits a new type of database can bring to your system, that’s a good use-case for the centralized blockchains. If you want to take your company’s value proposition to the next level, start working with the real deal. Find a startup building on the public Ethereum main network and partner with them.

Published at Sun, 10 Mar 2019 19:45:51 +0000