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bitcoin [BTC/USD] Price Analysis: Coin awaits imminent breakout in near future bitcoin’s investor sentiment is positive considering the developments in the ecosystem. However, the price of bitcoin doesn’t seem to be going anywhere as it […]

As the ICO boom continues to drive funding and interest in cryptocurrencies, mainstream consumer applications are increasingly looking towards tokenization. One of these was social network Pepo, founded by veteran entrepreneur and previous founder of fab.com Jason Goldberg. Faced with the difficulties of integrating blockchain, they decided to start Simple Token – a company focused on building easy solutions for mainstream applications to use blockchain.

Simple Token CEO Jason Goldberg and Chief Technology Strategist joined us to discuss the case for branded token, Simple Tokens architecture and the balance between easy user experience and decentralization.

Topics discussed in this episode:

• Jason’s long history as an entrepreneur and the turbulent story of fab.com
• The perils of raising too much money
• How the quest to tokenize social network Pepo lead to founding Simple Token
• The opportunity in tokenizing mainstream consumer applications
• How Simple Token uses Ethereum and sidechains to allow companies to issue branded tokens
• How Simple Token backs branded tokens through a staking contract on Ethereum
• The economics of Simple Token and upcoming ICO

Links mentioned in this episode:

• Simple Token | The Bridge between Cryptocurrencies and Consumer Apps.
• Jason Goldberg – This Week In Startups
• Simple Token Pitch Deck
• Simple Token Technical Whitepaper
• On the Rebound from Epic Failure ?'” Hacker Noon
• Simple Token Telegram Channel

Support the show, consider donating:

• BTC: 1CD83r9EzFinDNWwmRW4ssgCbhsM5bxXwg (https://epicenter.tv/tipbtc)
• ETH: 0x8cdb49ca5103Ce06717C4daBBFD4857183f50935 (https://epicenter.tv/tipeth)

This episode is also available on :

• Epicenter.tv
• YouTube
• Souncloud

Watch or listen, Epicenter is available wherever you get your podcasts.

Epicenter is hosted by Brian Fabian Crain, S?ƒbastien Couture & Meher Roy.

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