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A Strategy to Enhance Traffic on Ethereum Virtual Worlds.

A Strategy to Enhance Traffic on Ethereum Virtual Worlds.

Introduction

Shopping or socializing in virtual reality worlds are less far fetched than you think. The reliability of smart contracts on the Ethereum blockchain means that Ethereum powered virtual world create a trustable space for people to spend, set up their store, and participate in a decentralized economy.

Ethereum powered virtual worlds such as decentraland and cryptovoxels are already being developed. Real estate in these worlds are limited and lands that are located “premium areas” can easily cost thousands of dollars at the time of writing.

Anchor Stores

In shopping malls, anchor stores are stores with broad appeals, such as Macy’s and Forever 21. They are often large retail chains with great reputation. Shopping malls will place these anchor stores with less popular stores in between them. This will make visitors will spend more time as they walk across the entire mall to reach the other exciting end. This also allows more public exposure for the less popular stores.

Ethereum virtual worlds could apply the same strategy to make visitors stay longer and explore more parts of the world by placing the most exciting content with some distance apart. Currently, on decentraland, land value spikes exponentially as one approach closer to Genesis Plaza.

This will also encourage more speculative land trading and economic activity between highly trafficked areas such as advertisements. If you happen to own a piece of land in between 2 highly trafficked areas, your land’s value may be dependent on the anchor’s success.

Thank you for reading.

Published at Sun, 17 Mar 2019 23:13:35 +0000

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